46 - Chris Hood: Adapting to Change: Understanding the Non-Linear Customer Journey in a Tech-Driven World
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46 - Chris Hood: Adapting to Change: Understanding the Non-Linear Customer Journey in a Tech-Driven World
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About this listen
In the episode of The Branding Laboratory, Deevo Tindall talks with the Author, Podcast Host, Keynote Speaker, and Digital Strategist, Chris Hood. Chris discusses how brands can navigate rapid technological advancements, particularly AI, to enhance customer engagement.
Chris emphasizes a customer-centric approach, advocating for understanding customer needs before adopting new technologies. They also delve into the implications of AI on critical thinking and the importance of agility in development.
Want to learn more about Chris's work? Click HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
Want to learn more about Deevo's work? Check out his website HERE.
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