#5 : IKEA's Superpower
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#5 : IKEA's Superpower
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Plug in to listen to marketing hacks of one of the greatest marketing geniuses of the world today. IKEA's founder Ingvar Kamprad wanted to give people the opportunity to buy cheap and beautiful furniture. His desire to bring people comfort turned into the brand's ideology. Learn about its most creative campaigns that revolutionised how its perceived today.
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