5. Measuring Your Marketing

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5. Measuring Your Marketing

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How do you do it, how much of it should you do and how do you know if it’s working? Often described as a bit of an ‘unmeasurable’ it’s easy to get carried away with a complicated marketing plan that costs plenty but delivers little. Graham and Richard discuss the dos and don’ts, the pitfalls and how to set up a simple approach that will get measurable results!

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