In this episode, host John Haskell and guest Travis Krause discuss the relationship between gross product and grazing management. Travis is a new member of the Ranch Right team helping out on the consulting side, and he's here to talk about how whole ranch profitability ultimately ties back to some of those first decisions you make about running your cows.

John and Travis define gross product as the total economic value of livestock produced and explain how it impacts gross profit and net income. Travis emphasizes the importance of grazing management in balancing carrying capacity and stocking rate to optimize forage utilization and profitability. They also stress the importance of incremental steps in grazing management to avoid operational challenges and optimize where you can before considering buying new properties.

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In this episode, we cover:

• The importance of carrying capacity and stocking rate in grazing management
• An example of forage utilization rate and its impact on stocking rate and gross product
• The constraints and direct costs associated with increasing the stocking rate
• A reminder to optimize current land before expanding and the benefits of incremental steps in increasing stocking rate

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