In this episode of the Master Your Genius podcast, listen to Keith coach personal trainer Dennis Olivera on ways to improve his business and break through his obstacles to success. Keith helps Dennis identify core values for himself and his company, and crush his limiting beliefs.

Coach Keith and Dennis start by discussing the value of setting attainable goals, and ways to increase Dennis’s client base such as running promotions and using social media engagement. A name change to Dennis’s business is suggested, as the current one doesn’t fully communicate the mission and values of Dennis’s company and fails to distinguish itself from the competition or “separate from the noise.” Keith addresses Dennis’s fear of failure and limiting beliefs that prevent him from being able to make necessary changes and confidently sell himself. “People want to go to the best, and if you don’t think you’re the best people aren’t gonna want to go to you,'' says Keith. Keith helps Dennis identify his gifts, and see how these gifts set him apart, and how do they put him at an advantage in his work. Dennis should incorporate these giftings into his company branding and marketing, to communicate his advantages to potential clients. Core values for Dennis’s company are then established, things such as hope, honesty, and inclusion. These are the things that every aspect of his company should be based around, including his marketing strategy. They discuss Dennis’s calling, and that he should create a legacy of answering that calling.

The big takeaways are that Dennis needs to replace any ‘I try’ type language with ‘I do’, he needs to celebrate his core values, and he needs to create a vision board for his life. He also needs becomes aligned with a deeper purpose for his life, and let that inform the way he runs his business.

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