If you're holding back on your business — or anything else — that's usually a sign you need to grow your self-trust. When you trust yourself to follow through and handle whatever comes your way, it becomes a whole lot easier to try new things and make big moves.

Here's the thing: Your self-concept — the way you think about yourself in the world — determines how much you trust your own decisions. And if you're used to outsourcing your validation to other people who don't know you or what works for you, it's time to change that.

The evidence is already there. You've made good decisions before. You've solved problems, hit goals, delivered on promises. But here's what happens: we discount our wins. "Yeah, I made that sale, but they're the one who decided to buy." "I completed that project, but it was really the whole team."

Sound familiar? We're trained from childhood not to be "too big for our britches," so we deflect credit for our accomplishments like we were potted plants in the corner when success happened.

Time to stop that shit.

Your new assignment: Find one thing you've accomplished. Look at it from an outside perspective and identify every single action you took, every thought and emotion involved, every piece of previous experience you brought to that situation. Show yourself with concrete, verifiable facts exactly how you created that result.

The truth: Other people were involved, but so were you. You get credit for what you did.

What you actually need: You don't need 100% certainty that everything will go perfectly. You just need to trust that you're someone who can figure shit out, that this is worth trying, and that when things don't go as planned, you'll learn and try again.

The more you intentionally look for evidence of your trustworthiness and fold it into your self-concept, the more you'll know yourself as someone reliable and capable.

Ready to go deeper? Book a private business intensive with me. Visit my website for details.

Prefer video? Watch the video version of this episode on YouTube here: https://youtu.be/AG07nRheqqc

*****
I’m Kristen King, and I’ve been a coach for pretty much my entire professional career — since the early 2000s after my first solo business hit six figures less than 2 years out of college. Now, I teach humans from all walks of life how to shift from "fuck me" to "fuck yeah" so they can thrive in work, business, relationships, health, and more.

Over the last 15+ years, I've worked in for-profit and non-profit organizations across multiple industries, earned an MBA and a master's in publishing, given countless presentations and trainings for groups ranging from 4 to 6,000, and supported clients — both individuals and organizations — on four continents.

This isn't my first rodeo. In fact, there's been a lot of rodeos. So saddle up, friend, because we're about to go on an awesome ride together. I'm so glad you're here.

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