Mark Adams, President and CEO of Ober Mountain, has been a transformative force in Gatlinburg's tourism landscape for over eight years. With a background in managing major venues in Atlanta, Adams brought fresh perspectives to Gatlinburg, navigating challenges like wildfires and the COVID-19 pandemic with innovative strategies. His leadership during crises fostered community unity and resilience, exemplified by increased marketing efforts and adaptive messaging.

Adams played a crucial role in rebranding Obergatlinburg to Ober Mountain, honoring its legacy while introducing new attractions. Under his guidance, Ober Mountain has expanded its offerings to include enhanced ski lifts, an observation deck, zip lines, and mountain biking trails. A wildlife rescue area has also been added, emphasizing education and conservation efforts.

His focus on authentic storytelling and preserving multi-generational experiences has been key to maintaining Gatlinburg's charm. Adams' approach balances tradition with innovation, ensuring the destination remains appealing to both long-time visitors and new generations. He encourages visitors to experience both the vibrant downtown area and the serene nature trails, highlighting the Great Smoky Mountains National Park alongside urban attractions.

Throughout his tenure, Adams has successfully integrated into the community, overcoming initial perceptions as an outsider by contributing fresh ideas and building strong relationships with local leaders and residents. His commitment to Gatlinburg was solidified during the wildfires, demonstrating the community's resilience and collaborative spirit.

Adams' vision for Gatlinburg emphasizes authenticity, sustainability, and enhanced visitor experiences. His strategic approach to tourism, focusing on genuine family stories and diverse attractions, has significantly contributed to Gatlinburg's growth as a premier family-friendly destination in the Smoky Mountains. Under his leadership, Ober Mountain continues to evolve while honoring its rich history, ensuring it remains a cherished part of Gatlinburg's tourism legacy for generations to come.