• 63: The Top-of-Funnel Key to Ramping with Santiago Suarez Ordoñez of Momentum

  • Apr 25 2023
  • Length: 39 mins
  • Podcast

63: The Top-of-Funnel Key to Ramping with Santiago Suarez Ordoñez of Momentum

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  • Summary

  • Key topics in today’s conversation include:

    • Biggest challenge over the last six months for Santiago (2:21)
    • The thing to get right for organizational growth (5:59)
    • Importance of top-of-funnel motion (8:08)
    • Santiago’s journey to becoming CEO of Momentum (11:55)
    • What is the context for hypergrowth at Momentum (20:04)
    • The digitalization of sales in recent years (23:49)
    • An Engineer becoming CEO and creating a top-down-funnel (26:32)
    • Metrics to track in sales growth (33:49)
    • What does SaaS(ramp) mean to Santiago? (36:47)

    The SaaS(ramp) Podcast explores how tech leaders scale from product adoption to enterprise success. Learn more at www.saasrampmedia.com.
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