**Cold Open (How do you jump-start a car?)**

**Skip the Cold Open at 00:05:44**

We've featured a lot of different kinds of agencies on this podcast but have yet to have an agency on the podcast that deals almost exclusively with direct mail or a more traditional form of advertising.

So we called our buddy, Wayne, up at Inside the Box Marketing to talk about how he and his wife built a 7-figure direct mail marketing agency specializing in postcards for local store franchise marketing and restaurants.

Wayne is the man behind the high-gloss pop-out postcards you might get in the mail from major franchises like Applebee's, IHOP, Domino's, Blaze Pizza, and many more.

We sit him down to talk about direct mail and franchises.

Why direct mail? How profitable is it? Why franchises? How do you get into them?

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Have questions for Wayne? Find him on LinkedIn or reach out to him at wayne@insidetheboxmarketinginc.com.

You can also visit their local store and franchise marketing website at insidetheboxmarketinginc.com.

LinkedIn: https://www.linkedin.com/in/restaurantdirectmailcoach/

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

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