74: TikTok is Taking Over in Marketing
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74: TikTok is Taking Over in Marketing
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About this listen
In this episode, I, Erica Martin, explore TikTok's significant impact on businesses in 2024. Highlighting its diverse user base, averaging around 40 years old, and its unique algorithm, I advocate for a strategic content approach.
Emphasizing the importance of education for the algorithm and introducing a problem-focused marketing framework, I encourage business owners to leverage TikTok's transformative potential for effective audience connection.
Tune in for insightful perspectives on navigating TikTok's landscape for business success.
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