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Could the best years of your life still be ahead of you? That's the question Pete Ciotti asked himself at age 45 after running several businesses, touring with a rock band, and starting a family. His answer led to a complete transformation that he's now sharing through what he calls "The Five Fs" - a framework for becoming an expansive human being.

Pete takes us on his journey from serial entrepreneur (running Big Pete's Pizza for a decade and later managing the iconic Jambalaya venue) to his current landscaping business and budding coaching career. But the heart of our conversation explores how Pete's spontaneous decision to wake up at 5AM and go to the gym snowballed into a life-altering routine that led him to ultramarathon running, sobriety, and a rekindled faith.

With refreshing candor, Pete breaks down each component of his Five Fs framework - Family, Friendship, Faith, Fitness, and Finance - explaining how strengthening these five areas leads to what he calls the Four Gs: Gratitude, Grace, Grit, and God. His insights on forgiveness (particularly self-forgiveness) and replacing negative influences with positive ones offer practical wisdom for anyone feeling stuck.

As a father of four children (ranging from a high school senior to a newborn), Pete shares how prioritizing family relationships through consistent communication creates the foundation for everything else. His perspective on viewing wealth as "richness of life" rather than material possessions challenges conventional definitions of success.

Whether you're facing a mid-life reset or simply looking for a more purposeful approach to daily living, Pete's framework provides a refreshingly straightforward blueprint anyone can follow. The question now is: are you ready to become an expansive human?

About 100% Humboldt with Scott Hammond

Humboldt County CA USA is the home of some of the most iconoclastic, genuine, and interesting folks in the world.

We are getting curious about the movers, shakers, and difference makers in Humboldt County CA-Home of the giant redwoods, 6 Rivers, and the vast Pacific Ocean.

We will discover what makes people live/evolve in the beautiful, diverse, isolated, and ever-changing North Coast of California 100%!

Listen in and learn what it is to be 100% Humboldt!

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