In this episode of Marketing with Cultura, host Vanessa Parra interviews Latina marketer Jennifer Madera, who shares her journey from aspiring telenovela actress to a successful marketing professional. They discuss the importance of personal branding, networking, and mentorship in navigating the marketing and tech industries, especially for Latinas. Jennifer emphasizes the need for authenticity in personal branding and offers practical advice for beginners looking to establish their presence. The conversation also touches on the challenges of diversity in the workplace and the significance of building a supportive community.

Jennifer Madera is a Marketing and Communications professional with nearly a decade of experience across industries like Spanish entertainment, IT & Managed Services, and the non-profit tech sector. She has worked with notable companies such as Telemundo 52, LANAIR Technology Group, and most recently, Latinas in Tech. Jennifer holds a Bachelor's in Cinema and Television Arts from CSUN and a Master’s in Marketing from SNHU. Her expertise lies in developing multi-channel marketing strategies, digital content creation, and brand storytelling.

Her work spans employee engagement and consumer-focused narratives, including program and product launches, employee stories, educational blog posts, social media campaigns, and branded content. Currently, Jennifer is curious about recruitment marketing and employer branding. As a proud First-Gen Latina, she is passionate about sharing her journey navigating corporate and tech spaces while fostering a supportive community where we can learn and grow together.

Follow her on LinkedIn: @JenniferMonzon Website

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