• 8. The Provost's Marketing Playbook: A Conversation with Terry Flannery

  • Oct 15 2024
  • Length: 38 mins
  • Podcast

8. The Provost's Marketing Playbook: A Conversation with Terry Flannery

Listen for free

View show details

  • Summary

  • In this conversation, Dr Gregor Thuswaldner and Dr. Terry Flannery discuss the critical role of provosts in shaping and supporting university marketing strategies. Dr. Flannery emphasizes the importance of collaboration between provosts and chief marketing officers, the need for a compelling academic brand, and overcoming skepticism among faculty regarding marketing. Dr. Flannery also highlights the significance of digital marketing, data-driven strategies, and building relationships with alumni and donors. The discussion touches on future trends in higher education marketing and the necessity of integrating marketing efforts across various university divisions.
    Show more Show less
Show more Show less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about 8. The Provost's Marketing Playbook: A Conversation with Terry Flannery

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available