Sonja Mitchell is the founder of Jump Ship, the award-winning Scottish alcohol-free brewery making waves in the low/no space. From knowing absolutely nothing about brewing to winning 'Scottish Small Brewery of the Year', Sonja shares her remarkable journey—including launch delays, a pandemic pivot, and even a David and Goliath-esque legal battle.

0:00 Sonja's story
4:09 Building the business step by step
6:03 When brewing goes wrong
9:44 Pandemic setbacks
13:33 Opening her own brewery
21:24 The Jump Ship Range
24:35 Taking BrewDog to court
28:11 Chuckleberry sour
29:32 Making alcohol-free sour beers
31:08 Why brewing to 0.5% makes a better beer
35:07 Jump Ship non-alcoholic beer on draught
38:22 Why it's hard to find alcohol-free on draught
42:28 Naming the brand & nautical flags
47:05 Getting listed in Selfridges
49:46 Alcohol-free: A growing market
52:30 Led by the consumer
55:10 Labelling confusion
59:06 Finding Jump Ship
59:54 The BBQ-Q

TRY JUMP SHIP* // @JUMPSHIPBEER

WE ALSO TALK ABOUT:
Noughty AF*
Love No More
Wilfred’s*
Dry Drinker*
Big Drop*

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