84. State of the Pitch 2025 w. Darren Woolley
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
84. State of the Pitch 2025 w. Darren Woolley
-
Narrated by:
-
By:
About this listen
The agency pitch process is one of the most important - yet deeply flawed - aspects of the marketer-agency relationship. In this Smarter Marketer Podcast episode, Host James Lawrence talks about the realities of modern-day pitching with someone who’s been at the coalface for decades: industry veteran Darren Woolley, Founder and CEO of TrinityP3.
Darren unpacks the latest State of the Pitch 2025 Report by TrinityP3, revealing why things have actually gotten worse in 2025 - and what both marketers and agencies can do to fix it.
Read the State of the Pitch 2025 Report.
Key Takeaways:- The most common pitch mistakes made by marketers - and how to avoid them
- Why cost-cutting is undermining agency performance and client outcomes
- The real-world impact of involving too many agencies in a pitch
- How AI and automation are being overpromised in the pitch process
- Effective ideas to create a more respectful, effective and sustainable approach to pitching
Darren Woolley is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Mentor, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, Industry Commentator, Podcaster, and Author. He is also a Past-Chair of the Australian Marketing Institute, Past President of the Melbourne Advertising and Design Club, Ex-Medical Scientist and Ex-Creative Director.
You can follow him on Instagram [@_trinityp3_], LinkedIn, or find out more on his website.
James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/
Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast
Rocket Agency Website: https://rocketagency.com.au/
Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/
Hardcover: https://amzn.to/30O63kg
Kindle: https://amzn.to/2ZqfCWm
This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.