This week, I'm busting the myth that Gen Z are the only ones changing their relationship with alcohol.

Inspired by a 70-year-old Irish gentleman named Eamon who told me he recently decided to quit drinking, I explore how my generation—Generation X—along with older Millennials and even Boomers, are quietly revolutionising our drinking habits.

With 74% of UK adults now actively moderating their alcohol consumption, this episode delves into the different motivations driving mature drinkers—from health and energy concerns to extending social occasions—and how our approach differs from that of younger generations.

0:00 The sober curious generation
1:13 Inspired at 70!
2:34 A different perspective
4:51 Generational motivations
7:23 Drink expectations
9:21 Money matters
11:14 The role of social media
12:54 Social circles

Also mentioned:
KAM Insights report

Best episode to listen to next:
#68 No.1 mistake made by new low/no drinkers

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

Get 10% off drinks at Wise Bartender* & Dry Drinker*
with code LOWNODRINKERMAGAZINE


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.