In 2019, Peter and Clive launched Deep Down Wines, a boutique producer of organic wines. They'd met a year earlier and discovered a shared passion for organic and sustainable wine production as well as transparency. Through Deep Down Wines, they aim to push boundaries in wine-making and showcase diversity in Marlborough wines. In this episode of the B Better podcast, Tim chats to Peter and Clive about their desire to stretch the ideas of what wine from the Marlborough region of New Zealand looks like, the importance of transparency in the world of food and beverage and particularly the wine industry, their discovery of B Corp, their journey to B Corp certification and what they hoped to get out of being a B Corp in the future.

Listen in as Peter and Clive discuss:

• Why they believe there needs to be an evolution in farming towards organic as well as removal of all the additives.
• How the Marlborough wine region now has too much monoculture and commercial farming, which means too much glyphosate and other herbicides and pesticides.
• Why Marlborough's obsession with sauvignon blanc could backfire on the region.
• How being organic was non-negotiable for their winery.
• The public misconception that all wine is organic.
• The problematic lack of transparency in the industry that means few people realise many wines have up to 25 additives.

And more! Check it out! Be entertained, educated, outraged, and inspired.

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Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!