86: JFDI
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86: JFDI
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About this listen
Over the last six months, I’ve worked with five different business coaches to simplify my company and refocus on what matters.
I’ve talked to experts, mapped out plans, brainstormed strategies—until yesterday, when executive coach Dennis McIntee said something that stopped me cold:
“You already know what to do. You just have to do it.”
In this episode of BusinessIsGood, I unpack the hard truth:
👉 Knowing what to do isn’t enough.
👉 Learning and planning can become avoidance strategies.
👉 Change only happens when you act.
You’ll learn:
- The two-part process of change: decision + action
- The sneaky ways entrepreneurs avoid action (even when they know better)
- Why the smarter you are, the easier it is to rationalize waiting
- Five tactical tips to move from stuck to started
- How to stop circling the hard decisions and just do the thing
If you’ve been circling a big decision, this episode is your call to break the loop.
The opportunity is there—but only you can act on it.
Connect with Chris Cooper:
Website - https://businessisgood.com/
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