• 9:Survey Mobilization: Exploring WhatsApp in Emerging Markets

  • Nov 1 2024
  • Length: 43 mins
  • Podcast

9:Survey Mobilization: Exploring WhatsApp in Emerging Markets

  • Summary

  • In this episode, we talk with Tim Treagus founder of Yazi and dive into the transformative role of WhatsApp and chat-based platforms in modern research. We explore the unique advantages of WhatsApp for consumer research in emerging markets, where accessibility, trust, and reach are crucial.

    Learn how WhatsApp’s native AI capabilities enable a 6x higher response rate, making it a powerful tool for collecting insights in hard-to-reach areas. We'll also cover the latest in privacy and security within WhatsApp, and how this trusted channel opens new doors for more inclusive and representative research.

    Thank you to our sponsors Delineate.

    Show more Show less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about 9:Survey Mobilization: Exploring WhatsApp in Emerging Markets

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.