From protecting Austin’s live music scene to launching the University of Texas’s largest NIL fund, Nick Shuley’s career has always centered on impact—and on people.

In this episode, we sit down with Nick to unpack how he found himself at the forefront of the NIL movement, fighting to ensure college athletes weren’t just paid, but supported. He shares how he navigated the chaotic rollout of NIL legislation, why he made it a point to sit down with every athlete he worked with, and the financial and emotional lessons these young adults need long before they ever go pro.

We also explore the parallels between sudden NIL windfalls and the experience of first-year entrepreneurs, the disproportionate impact on Black athletes, and what Nick wishes every donor and student-athlete would consider before signing a deal. He and Daniel also dive into the origin of the Third and Longhorn podcast—a platform that’s helped athletes tell their stories, grow their brands, and in one case, even find a new home for a food truck.

Whether you care about sports, social equity, or just love a good underdog story, this episode is packed with insight, humor, and heart.

Resources:

• Learn more at The Color of Money
• Follow Nick Shuley on Instagram: @nickshuley
• Connect with Nick Shuley on LinkedIn
• Become a real estate agent HERE

Connect with Our Hosts

Emerick Peace:

• Instagram: @theemerickpeace
• Facebook: facebook.com/emerickpeace

Daniel Dixon:

• Instagram: @dixonsoldit
• Facebook: facebook.com/realdanieldixon
• LinkedIn: linkedin.com/in/dixonsoldit
• YouTube: @dixongroupcompanies

Julia Lashay:

• Instagram: @iamjulialashay
• Facebook: facebook.com/growwithjulia
• LinkedIn: linkedin.com/in/julialashay/
• YouTube: @JuliaLashay

Bo Menkiti

• Instagram: @bomenkiti
• Facebook: facebook.com/obiora.menkiti
• LinkedIn: linkedin.com/in/bomenkiti/

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.