On Christmas Eve, 1959, a small booth sitting on the roof of the Bun Drive-In, a burger place in Anchorage, Alaska, became home to a new program on KENI radio, called The Coke Show.And it became a huge hit.Long before cell phones, Anchorage teens who were listening to the Coke Show, picked up their rotary dial phones and called in their dedications and song requests to DJ Ron Moore. And Ron would often speak with the teens live on Anchorage radio before playing the songs they requested.In the photo above, Ron Moore signs autographs for happy Anchorage Teens.Now listen toRon Moore and the Coke Show**(Ron is asking callers to guess how much Paul of the Heartbeats band weighed when he was born)Click on the following link:The Chicken Coop or the Royal RoostA group of Anchorage teens pose for the picture above in front of the small booth that was the home of the Coke Show. The booth was the radio studio where Ron Moore brought his young, dedicated radio audience together each night for music and fun.Yes, You Can Share This EditionYour friends and family will love you for sharing this fun edition of Alaska Stories with them. And when you do, they will call in a dedication on the radio just for you… well, it could happen.Thanks for reading and listening to Alaska Stories. This post is public, so feel free to share it.A Word from Ron MooreThe following is from an interview with Ron Moore on Coke Show Memories that you’ll find on Anchorage Memories.com. Ron said the following.“I have often felt that the Coke Show was successful largely because of all the various ingredients it had going on at one time or the other.Sometimes it felt like there were too many things happening at once. Being live from the roof of a Drive In restaurant, having dozens of cars in the parking lot honking their horns and being identified by names like GTO Joe, T-Bird Tommy, and many more.”BONUSRon just mentioned GTO Joe.Anchorage Memories caught up with GTO Joe and you’ll really enjoy our interview.Take a look at “Cruisin’ with GTO Joe” and remember when.Now here’s more from Ron.”Having a live mike way out over the intersection so I could pick up the sound of dual exhausts and tires peeling out. Having local bands as guests in the "Chicken Coop" answering phones. And putting popular bands on either side of the Bun Drive-In roof on weekends and my spot ended up on the top of the chicken coop, playing all oldies on Sunday afternoon. So I felt it would be fun to give the kids at home a chance to be heard on the air by making requests and dedications. That resulted in many of them having on air nicknames. Later when one of the few audience surveys was released, it gave yours truly the highest rating of my 37 year career. 72% of the people listening to radio were tuning in to The Coke Show" and more than 40% were above 18 which really shocked some folks back at the radio station that thought the only listeners were Teeny Boppers.But it turned out a lot of parents and others were tuning in to find out what their kids or siblings were doing by listening to them on the air and discovering there was a new boyfriend or girlfriend. So it really paid off and advertisers like Coca-Cola, Sears, and Alaska Sales and Service were happy.”Anchorage Teens Loved itFor Anchorage teens, the Coke Show was the place to be.Besides listening to the show from home and calling in song requests and dedications, some listened to the show while driving around town.Others would show up in the parking lot in front of the Bun, where they could enjoy a burger and a coke while listening to the show on their car radio.And Ron had fun with the Bun Drive-In parking lot crowd.Naming them “Honker-Bonkers”, Ron would look out over the parking lot and ask “how are you doing down there?” and everyone would honk their horns in response.The KENI radio engineers even put a microphone over Northern Lights Blvd, so they could hear cars as they gunned their engines and squealed their tires during the show.And you may remember that after Sam the Sham and the Pharaoh’s hit Wooly Bully, Ron would often call Northern Lights boulevard, “Wooly Bullyvard”.Ron Moore Remembers“I had two turntables, a Bogen sound mixer, a reel to reel for playing the Coke jingles, two phone lines, with one for the broadcast signal.The first show from the Bun took place on a cold Christmas Eve and everything was frozen from the big window looking out over the parking lot to the turntables. I had to take the portable heater and warm the turntables and they still sounded less than 45rpm.But there were cars in the parking lot and eventually they built a new Bun across the street with parking for many more cars and a new broadcast booth, again on the roof.There was a microphone strung out all the way to the intersection so I could bring up the sound of the hot rods as they peeled out. Even when the music was playing. On at least one occasion the police were monitoring the show ...
