A “Numbers First” Engineering Approach to Marketing Growth
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to Cart failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from wishlist failed.
Please try again later
Adding to library failed
Please try again
Follow podcast failed
Please try again
Unfollow podcast failed
Please try again
A “Numbers First” Engineering Approach to Marketing Growth
-
Narrated by:
-
By:
About this listen
In this episode of the Tailwind Marketing Podcast, Carlos Corredor speaks with Charudhi Pankaj, Head of Growth at Top Flight, about applying engineering thinking to marketing—starting with numbers and auditing before planning. They break down common mistakes like building personas around what you can sell instead of what customers actually need. The conversation touches on content channels for tech services, a “fail fast” philosophy, AI’s impact on SEO, and how to do branding right without losing your performance mindset.
adbl_web_global_use_to_activate_T1_webcro805_stickypopup
No reviews yet