"Passion is energy. You’ll know it when you have it. Passion is inseparable from pain. If you want and believe in something deeply, you won’t let go, even when the road gets bumpy."

What happens when you treat passion not just as a feeling, but as a strategy?

This week, we sat down with Sandra Reichl and Karin Novozamsky, the Vienna-based co-founders of A Passion Thing — a biannual magazine celebrating creative trailblazers who have turned what they love, into their business.

Launched in 2019, A Passion Thing is more than a magazine — it’s a manifesto for redefining success on your own terms. Sandra and Karin are part of a new creative vanguard championing purpose-driven careers, radical imagination, and the power of leaning into what truly moves you. Consider this episode your blueprint!

TOGETHER WE'RE COVERING

• Definitions of success and passion
• Where drive and motivation come from
• A team vs a one-man/woman show
• The F word (failure) and how to deal with it
• Lessons fear and doubt can teach us
• Family business and generational change
• Why being flexible is the new power move
• Value systems
• Outside the box thinking
• The importance of keeping your cool

Follow @apassionthing_magazine

A few references that came up in conversation:

• The Feldenkrais Method
• Ottilengi’s spiced pea stew recipe
• Fear, Pain and Other Friendsby Avi Grinberg

Thoughts on the episode? We’d love to hear them — DM us @creativebloodworld

EPISODE CREDITS

Hosted by Laura Conway
Produced by Scenery Studios
Show music by Ben Tarrant-Brown