While Swifties prepare to gather in Toronto next week for their beloved songstress’s six concerts, the Westin Harbour Castle will be home for three days to leaders in the sports industry from across North America - including NHL commissioner Gary Bettman and MLSE president/CEO Keith Pelley – for the 17th annual PrimeTime sports management conference.

Among the plethora of panels that will take place beginning Sunday (Nov. 10) is a Developments in Sports Betting discussion with Parleh Media Group CEO/co-founder Mark Silver holding the moderator’s mic. Silver will be joined by Tom Burdakin, the vice president of marketing, Canada, for FanDuel; Daniel Caufield, the head of business development and partnerships at Woodbine Entertainment; Tyler Puley, the director of marketing communications and brand experience at OLG; and Michael Zitney, the director of brand and content for Entain Group.

Ahead of the conference and the Swifties invasion, your humble host made the trip to Toronto this week for a pre-PrimeTime podcast with the aforementioned panelists and Silver. Among the topics covered:

• Reaction to Tuesday’s announcement that the Senate has sent Bill S-269, aka the National Framework on Advertising for Sports Betting Act, to the House of Commons;
• The evolving strategies around advertising, marketing and partnerships since Ontario unlocked the door to regulated sports betting and online gaming in the spring of 2022. That included a discussion around the ongoing efforts to integrate sports betting into sports broadcasts and the opportunities that lie ahead in a changing sports rights, broadcasts and streaming landscape.
• Reaction to the financial results from iGaming Ontario’slatest market performance reportand OLG’s 2023-24 annual report.
• The challenges and opportunities ahead for Ontario’s regulated operators, OLG and Woodbine.
• And, of course, we asked Zitney and Burdakin for their thoughts on the road to regulation in Alberta.

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