AI, Personalization, and Data-Driven Strategies: Winning SaaS Marketing in the Healthcare Sector

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In this episode of Wytpod, Andy Dé, CMO and Founder of Mark Strat Insights,

shares insights on AI, SaaS, and healthcare marketing. He discusses the importance of AI in

personalization, account-based marketing, and the need for a balanced tech portfolio. Andy

stresses focusing on business-centric buyer personas and the value of executive thought

leadership. He highlights the challenges of SEO in the AI-driven search era and the role of data

analytics in optimizing marketing. Andy advises SaaS marketers, especially in healthcare, to

minimize adoption barriers and continuously adapt to stay competitive.

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