🎙️ In this episode, we chat with Michele Griffin — go-to-market powerhouse and former Operating Partner at Andreessen Horowitz (a16z). With a career spanning GTM leadership at iconic tech companies and startups, Michele is now at Premier GTM, where she advises high-growth B2B SaaS companies on how to build repeatable, scalable revenue engines.

At a16z, Michele worked hands-on with dozens of portfolio companies to craft their GTM motions, helping founders navigate everything from early pipeline challenges to post-Product Market Fit acceleration. In this conversation, she breaks down how AI is reshaping sales and marketing — not just with tools, but by rethinking how GTM teams operate. Michele shares frameworks for deploying AI agents in SDR workflows, how founders can avoid the “spray and pray” GTM trap, and why precision and experimentation matter more than ever.

Whether you're a startup founder, sales leader, or marketing exec trying to modernize your motion — this episode is your tactical playbook.

🔍 Topics we cover:

• AI-driven GTM design

• Scaling outbound with AI agents

• Lessons from advising a16z portfolio companies

• First hires, first channels, first wins

• Why GTM is your real product

#GTMStrategy #MicheleGriffin #PremierGTM #AndreessenHorowitz #AIinSales #SaaSMarketing #StartupGrowth #FoundersPlaybook