AI in Marketing: Unpacked

By: Mike Allton
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  • Summary

  • Welcome to "AI in Marketing Unpacked" Are you looking to simplify AI integration in your marketing efforts and see tangible results? Do you want practical advice on how AI can make your marketing strategies more effective? Who is this show for? "AI in Marketing Unpacked" is crafted for marketers at every level who want to cut through the hype and truly understand how AI can work for them. Whether you're experienced or just starting out, this podcast is your resource for straightforward, practical insights into using AI to enhance your marketing. What can you expect from this show? Join your host, Mike Allton, as he breaks down the complex world of AI into easy-to-understand discussions, focusing on real benefits for marketers. Each episode is packed with clear examples and conversations with thought leaders who are applying AI in creative and successful ways. You’ll learn how to: Improve your audience targeting and engagement Create more personalized marketing experiences Analyze and utilize data more effectively Streamline marketing operations and save time Learn more at https://www.thesocialmediahat.com/ai-in-marketing-unpacked/ About your host, Mike Allton Mike Allton is an expert marketer and dedicated educator in the digital marketing space. With years of experience and a flair for simplifying complex topics, Mike is here to guide you through the landscape of AI marketing, making it accessible and actionable. Join the conversation Tune into "AI in Marketing Unpacked" to simplify AI and start using it to your advantage today. Subscribe now and take the first step toward supercharging your marketing strategy with AI!
    2024-present
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Economics Marketing
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Episodes
  • Finding Your Voice with AI – How to Craft a Brand Voice That Resonates with Mike Allton

    Finding Your Voice with AI – How to Craft a Brand Voice That Resonates with Mike Allton
    Nov 21 2024
    Have you ever read a piece of content from a brand—maybe a blog, a social post, or even an email—and thought, “This just doesn’t sound right?” Maybe it felt robotic, overly generic, or like it could’ve been written by anyone. Here’s the reality: with the rise of AI tools in content creation, this is happening more often than ever. And it’s not just small businesses struggling to get it right—it’s big brands too. The problem? They haven’t defined their voice, and they’re expecting AI to read their minds. When your content doesn’t sound like you, it confuses your audience. It erodes trust and makes it harder to build lasting connections. And when AI gets it wrong—whether that’s a dry, lifeless tone or something wildly inconsistent—it doesn’t just fall flat. It can actively damage your brand. Think about it: every piece of content your audience sees shapes how they perceive you. If you don’t have a clear, consistent voice, you risk blending into the noise—or worse, alienating the people you’re trying to reach. But here’s the good news: with the right approach, you can create a voice that’s unmistakably yours, and—here’s the exciting part—you can teach AI to scale it. Today, we’re going to dive into why your brand voice matters, how to define it in collaboration with AI, and how to create custom instructions so that every blog, social post, and email feels authentically you. I’ll even share my own experience building a Custom GPT to reflect my voice and style, so you can see exactly how it’s done. AI in Marketing: Unpacked host Mike Allton talked about: ✨ Why Your Brand Voice is Essential: Listeners will learn why a consistent and well-defined brand voice is critical for building trust, standing out, and ensuring that their audience connects with their content—whether it’s created by them or an AI. ✨ How to Define and Document Your Unique Voice: Listeners will get actionable insights into defining their brand’s tone, language, and style, including tips on identifying key traits and avoiding common pitfalls. Plus, they’ll discover how to translate that voice into clear guidelines that can be used across all their content. ✨ How to Collaborate with AI to Scale Your Voice: Listeners will walk away with practical steps for teaching AI tools like ChatGPT or Magai to reflect their unique voice. They’ll learn how to create custom instructions, refine AI outputs, and use these tools to save time while maintaining authenticity. Learn more about Mike Allton Connect with Mike Allton on LinkedIn Resources & Brands mentioned in this episode Custom GPTs for Marketers: Work Smarter, Not Harder AI Consulting AI Bootcamp AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/finding-your-voice-with-ai-how-to-craft-a-brand-voice-that-resonates/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    11 mins
  • From Hype to Reality: Navigating the GSD Era of AI in Marketing with David Armano

    From Hype to Reality: Navigating the GSD Era of AI in Marketing with David Armano
    Nov 16 2024
    Have you ever felt overwhelmed by the constant buzz about AI in marketing? Are you tired of hearing grandiose promises but seeing little practical application? Well, buckle up, marketers, because today we're cutting through the noise and getting down to business. We're living in a world where AI seems to dominate every conversation in the marketing sphere. But let's face it – while the potential is enormous, many of us are still struggling to turn that potential into tangible results. It's time to move beyond the hype and into what our guest calls the "GSD Era" – that's "Get Shit Done" for those keeping score at home. The problem? Too many marketers are caught up in the AI hype cycle, chasing after shiny new tools without a clear strategy for implementation. This leads to wasted resources, confused teams, and disappointed executives. But what if there was a way to harness the true power of AI in marketing, delivering real, measurable results that impact your bottom line? That's where our guest comes in. Today, we're thrilled to welcome David Armano, a true visionary in the world of marketing and technology. David is a strategic and creative leader with extensive experience in marketing, known for his contributions to major publications like Forbes, Harvard Business Review, and Adweek. He's held leadership positions at several major marketing and consulting firms, and he's here to guide us through the transition from AI hype to AI reality. David has recently published a thought-provoking article on "Intelligent Experiences by Design," where he introduces the concept of the GSD Era in Enterprise AI Integration. He's at the forefront of predicting how AI will reshape our industry, and he's here to share his insights on how we can all become more effective marketers in this new landscape. AI in Marketing: Unpacked host Mike Allton asked David Armano about: ✨ Practical AI Implementation: Moving beyond hype to focus on tangible results in marketing. ✨ Evolving Skill Sets: The need for marketers to adapt and acquire new competencies in the GSD Era. ✨ Balancing Technology and Humanity: Leveraging AI while maintaining emotionally intelligent customer experiences. Learn more about David Armano Connect with David Armano on LinkedIn Connect with David Armano on X Resources & Brands mentioned in this episode About David Armano Intelligent Experiences By Design AI as Your Co-Host: Unleashing NotebookLM’s Potential in Content Marketing Dustin W. Stout AI and Copyright: What Marketers Need to Know with Mitch Jackson Custom GPTs for Marketers: Work Smarter, Not Harder AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/from-hype-to-reality-navigating-the-gsd-era-of-ai-in-marketing/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    43 mins
  • Responsible AI Marketing: Where Innovation Meets Integrity with Sarah Lloyd Favaro

    Responsible AI Marketing: Where Innovation Meets Integrity with Sarah Lloyd Favaro
    Nov 9 2024
    Have you ever wondered if your marketing strategies are crossing an invisible ethical line? In today's AI-driven world, the temptation to push boundaries for results is stronger than ever. But what if embracing ethics could actually supercharge your marketing efforts? Marketers everywhere are grappling with a critical challenge: how to harness the immense power of AI without compromising their brand's integrity or consumer trust. The risks are real – from privacy breaches to unintended bias – and the consequences can be severe. But here's the exciting twist: responsible AI isn't just about avoiding pitfalls. It's a gateway to unprecedented innovation and deeper customer connections. Today, we're joined by an expert who's cracked the code on blending cutting-edge AI with rock-solid ethics. Ladies and gentlemen, I'm thrilled to introduce Sarah Lloyd Favaro, a true pioneer in the realm of responsible AI innovation. With a rich background spanning technology consulting, data science, and enterprise content management, Sarah has been at the forefront of AI integration across various industries. Formerly with Verizon, her work with global giants and her passion for AI literacy have positioned her as a thought leader in responsible AI implementation. AI in Marketing: Unpacked host Mike Allton asked Sarah Lloyd Favaro about: ✨ Ethics Drives Innovation: Responsible AI isn't a constraint; it's a catalyst for creative, effective marketing solutions. ✨ Transparency Builds Trust: Open communication about AI use strengthens customer relationships and brand loyalty. ✨ Continuous Learning is Key: Staying informed about AI ethics ensures marketers can adapt to evolving standards and technologies. Learn more about Sarah Lloyd Favaro Connect with Sarah Lloyd Favaro on LinkedIn Connect with Sarah Lloyd Favaro on X Resources & Brands mentioned in this episode Learn Bold - Global Responsible AI Learning & Development - Future of Work Microsoft’s Pillars of Responsible AI Miri Rodriguez Mastering AI: The Future of Data-Driven Personalization in Marketing with Zontee Hou “LinkedIn started harvesting people's posts for training AI without asking for opt-in” EU Artificial Intelligence Act NLP Custom GPTs for Marketers: Work Smarter, Not Harder AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/responsible-ai-marketing-where-innovation-meets-integrity/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    44 mins

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