AOL's CD-ROM Invasion: The Marketing Campaign That Changed America's Digital Future
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AOL's CD-ROM Invasion: The Marketing Campaign That Changed America's Digital Future
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About this listen
In this episode of Lost On the Internet, we explore the most aggressive tech marketing campaign in history - when America Online carpet-bombed the country with billions of installation discs, transforming how a nation got online.
Discover the shocking scale of AOL's distribution strategy: mailing discs to every mailbox in America, stacking them at checkout counters, bundling them with magazines, and even serving them with your popcorn at movie theaters. Through interviews with former AOL executives, learn how the company justified spending over $300 million on plastic discs that most people threw away.
We'll uncover the environmental legacy of this campaign - with estimates suggesting AOL produced between 1-2 billion discs, creating a plastic waste nightmare that still fills landfills today.
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Order your AOL CD here:
https://help.aol.com/articles/Ordering-an-AOL-CD-ROM