Action's Antidotes

By: Stephen Jaye
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  • Summary

  • This podcast is designed to inspire you to create your best possible life through sharing stories of others who already have done some amazing things. To create your best possible life requires putting yourself out there, taking risks and believing in yourself. It requires adapting the right mindset. Far too many of us are trapped in situations that are less than desirable because we hang on to limiting beliefs and poor assumptions. We all want different things and have different definitions of “success”. There is no one formula to get there. Whether our paths involve waking up at 4 A.M. or staying up past midnight, reading 100 books per year or getting all of our information from YouTube videos, the one common thing we all need, to get moving on what we really want, is the right mindset. In our day to day lives in the 2020s, many of us still frequently find ourselves in environments that encourage us to act out of fear, play it safe, not take risks and accept less than what we deserv
    @2021 Actions-Antidotes | Actions-Antidotes.com
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Personal Success Social Sciences
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Episodes
  • How Gift Cards can Drive Business Success with Larry Rubin

    How Gift Cards can Drive Business Success with Larry Rubin
    Nov 20 2024
    In order to grow our business, whether small or large, there are many initiatives to consider. It could be advertising. But one thing that can help you gain leverage, get exposure, and develop new clients is gift cards. How do we do it? In this episode, I talk with Larry Rubin, Founder of Swipe It. He shares his journey, including how he overcame significant debt and the importance of supporting small local businesses. We talked about how small business owners can utilize gift cards to generate revenue and build a customer base. Larry emphasizes the versatility of gift cards, which can be used as promotions, employee rewards, and for online sales. Grow your business with gift cards. Tune in now! --- Listen to the podcast here: How Gift Cards can Drive Business Success with Larry Rubin Welcome to Action’s Antidotes, your antidote to the mindset that keeps you settling for less. Today, I want to talk to you a little bit about gift cards and a little bit about the restaurant industry, specifically the manner in which restaurant industry uses these gift cards and what it says about what we might need to do in general to help level the playing field between smaller and larger businesses or give smaller businesses, give the person that’s just starting up their own business, whether it be a restaurant or any other kind of business, a chance to survive, a chance to really make it in this particular current state of affairs in the United States, or in any other country, for that matter, given that a lot of you out there listening are trying to build something, build something that you’re passionate about and really putting your all into it, but, sometimes, when you see these bigger corporations out there, it does feel like that the cards could be stacked against you. My guest today, Larry Rubin, is the gift card guru, the founder of SwipeIt, and he’s here to tell us a little bit about his initiative to help some of these smaller, locally owned restaurants take advantage of this tool that is much more readily and easily available to a lot of the bigger restaurant chains. --- Larry, welcome the program. Thank you for having me and excited to talk to you about hopefully leveling the playing field for these smaller guys. Yeah, so 100 percent because I remember when we first connected, it didn’t feel to me necessarily obvious that gift cards was one of the ways that the bigger, larger chains kind of stomp on their smaller competitors, but you’ve observed something very different when it comes to leveraging this tool. First thing I’m kind of curious about is what makes gift cards such a powerful tool for any restaurant to use in kind of generating sales and customer base? That’s part of our battle is going in and really educating the small business owner who, right now, they think of a gift card as a product that someone walks into my business, they purchase it, and they walk out. And that’s great for people who maybe are living or working within 15 or 20 minutes of your business. Gift cards can be utilized in many, many ways. It’s a huge revenue stream for restaurants and other merchants. It’s a great gift to give someone. I don’t know what clothes they wear, I don’t know what their activities are but I certainly know that this guy loves his chicken parm from this restaurant so I’m going to buy this gift card to his favorite restaurant. I know that you can always use it. And what we’re doing is helping the restaurants look at kind of outside the box. Great, we know that someone can walk in and purchase a gift card but do you have a website? Are you offering them online? Are you capturing last-minute gift giving by offering e-cards? All different ways to bring in revenue. And then we look at it in a different light as well and say, hey, it’s great for people to come in and pay you for gift cards but can we use these gift cards to bring in customers, run promotions,
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    38 mins
  • The Importance of Succession Planning with Lowell Mora

    The Importance of Succession Planning with Lowell Mora
    Nov 12 2024
    A lot of us want to have a successful and meaningful business. After many years in our business, we all want to ensure that the business we have worked hard to establish will carry on well if we retire. Succession planning is the key to ensuring a seamless transition and long-term success. But how? In this episode, I sit down with Lowell Mora, President of Impact CFO, who specializes in family- and privately-owned businesses. Lowell talks about the importance of planning for business transitions, especially as founders or business owners approach retirement, including finding suitable successors and maintaining business continuity. Tune in to learn more! --- Listen to the podcast here: Align Your Life and Thrive with Diamond Drip Welcome to Action’s Antidotes, your antidote to the mindset that keeps you settling for less. Today, I want to talk to you a little bit about succession planning. We’ve talked quite a bit about the process of starting up a business on this particular podcast, about what challenge you face on the come up, but then, what happens when you’re getting ready to retire and you want to make sure that the business is going to be in good hands and you want to make sure that your own wealth is going to be in good hands. To discuss this topic, I would like to introduce you to my guest today, Lowell Mora, fractional CFO, who specializes in working with a lot of these family-owned businesses around such issues. --- Lowell, welcome to the program. Thanks for having me. Appreciate you having me here today. Tell me a little bit about Impact CFO. Tell me a little about your story, what you do with your clients. At Impact CFO, I help primarily as a fractional CFO, which fractional means exactly as it sounds, I spend a portion of my time helping a business that may not be able to afford – it typically can’t afford a full time CFO. So my practice focuses primarily in on the family-owned business in the small to midmarket that is looking towards a transition, either to another family member or to an external exit to maximize the wealth of the family and the value of the business. Now, when you say businesses that can’t quite afford, say, a full-time CFO, what’s a general size? What number of employees is that typical – So the typical, most of us finance guys talk in dollars, but in employees, it’s typically employee levels of 25 to 100, 150. Again, it depends on the complexity of the business as well. So, in dollars, we typically talk somewhere around $5 million in sales, up to $50 million. Now, I’ve worked with smaller and I’ve worked with bigger but that’s the sweet spot. And so you’ve encountered a lot of these family-owned businesses that have gotten to this level. You said like $5, $25 million annually. I assume it means, right? So, what do you notice in some of these family-owned businesses that get to that level? Do you notice any kind of common thread in the type of people that you work with and the type of founders who are in the situation about who they are, what they’ve done to get to where they’re at? Yeah. Typically, in my practice, a lot of people out there is values based. So I look to work with people that share the same values as me, which are pretty basic, which is a high level of integrity, strong, hard work ethic.Share on X A lot of what I do is in the manufacturing, industrials, industrial products, industrial equipment. I also work with services, business services, and IT providers and things like that but, typically, it’s a business of an entrepreneur and they’re overwhelmingly, today in our world, they’re overwhelmingly male, and they’ve gotten to a point where they have a successful business and can support them but they don’t necessarily have a natural heir or successor. In a lot of cases, they don’t know what to do with that. And what typically happens, and it’s common,
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    Less than 1 minute
  • Carving Your Own Path in Nursing with Morgan Taylor

    Carving Your Own Path in Nursing with Morgan Taylor
    Oct 22 2024
    Starting a nursing career is both exciting and challenging, especially in the fast-paced world of healthcare. New nurses often struggle as they transition from school to real-world practice, navigating complex systems and high demands. How can we improve nursing education to better support them? In this episode, I speak with Morgan Taylor, Chief Nursing Officer at Archer Review. Morgan shares insights into the challenges new nurses face, the structural issues within nursing education, opportunities for innovation in healthcare, and ways to better align incentives in the field. Don’t miss out, listen now! --- Listen to the podcast here: Carving Your Own Path in Nursing with Morgan Taylor Welcome to Action’s Antidotes, your antidote to the mindset that keeps you settling for less. Today, I want to talk to you about the many different ways in which we can go about carving your own path because I think sometimes people think about any pursuit and they think about the most common manifestation of it and they think the most common manifestation of carving their own path as being something along the lines of either starting your own business or doing something really, really wild, like going and living off the grid somewhere in, I don’t know, Uganda, for the lack of a better place to think of, but there are plenty of different ways in which you can kind of discover where your path is going and discover how you can get to a place where you once again feel excited about the things that you once felt excited about. --- Today, my guest is Morgan Taylor and she is the chief nursing officer at Archer Review and chief nursing officer, I feel like a different C-blank-O title emerges every other week, so, yeah, Morgan, tell us a little bit about that. Yeah, absolutely. Thanks for having me on today. I’m excited to talk. Yeah, chief nursing officer, to me, sounds totally normal, because I grew up as a nurse at big hospitals that always had a chief nursing officer. But, of course, if you don’t work somewhere that has nurses, that’s going to sound a little funky to you, right? Yeah. And really how I got to where I am is kind of funky. It was not a straightforward path at all, not something I had planned out or set my sights on a decade ago. I started out as a bedside nurse at Duke University in the Raleigh-Durham area here in North Carolina. I started working in a – we called it the children’s resource unit. I went to all different pediatric areas of the hospital, spent a lot of time in the ICU, in the emergency department, and I loved it. I learned so much. It was a wonderful experience. And then COVID happened and things got a little dicey there. It was a big challenge, one that I’m proud to have played a part in, but what was most impactful for me and kind of what started me on this path where I ended up today now was I started seeing that the new nurses coming in to join us in this profession were very underprepared, and not to any fault of their own. They just didn’t have the experience that they needed to get prior to coming and working in a level one trauma center taking care of very, very ill patients. So that got my wheels turning. I started to think maybe there’s something I can do in kind of the education bubble, that’s something people talk about. I started kind of looking for ways to dip my toes in the water, so to speak, see what’s out there, and that was when I connected with the CEO, Karthik Koduru, of Archer Review. He was working on trying to put together a platform to really enable nursing education that was accessible and affordable and specifically targeted nurses getting ready to take their board exams. We call those exams the NCLEX and it’s that last test you have to take before you’re fully licensed, you’re out there on your own actually caring for patients. And we had really poor pass rates. They were anywhere from about 80 to 87 percent,
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    51 mins

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