Carlos shares what he learned about brand marketing from New Balance's turnaround.

TL;DR - For 15 years, New Balance watched its revenues decline. Consumers saw its sneakers as “dad shoes”—safe, comfortable, but uncool. Traditional direct-response marketing wasn’t reversing the trend. In April 2020, a new CMO, Chris Davis, arrived with a bold idea: flip the marketing mix from a 70% reliance on direct-response ads to a brand-led approach. It was a big gamble that took nearly 19 months to pay off, but when it did, New Balance emerged as a revitalized global brand.

Written version of the story: https://www.thefreetoaster.com/p/how-new-balance-s-cmo-turned-around-a-15-year-decline

Where to find Carlos:

• LinkedIn
• Twitter/X

About the host: Carlos Caro is the founder of a New Market Growth, an agency focused on helping fintech lenders generate explosive growth on affiliate marketing channels like Credit Karma, Experian Marketplace, LendingTree, and others.

Contact him at carlos@newmarketgrowth.com.

Carlos riffs on why CPA negotiations are a waste of time and 9 other things you should know about the topic as someone new to the channel.

Where to find Carlos:

• LinkedIn
• Twitter/X

Find Us:

Don't forget to subscribe and review our show. Contact the host at carlos@newmarketgrowth.com.

We sit with Tomas Campos, CEO at Spinwheel. Spinwheel’s product caught my attention because affiliate marketers could use their product to reduce the friction in their application processes.

Timestamps:

Where to find Carlos:

• LinkedIn
• Twitter/X

Where to find Tomas:

• LinkedIn

Find Us:

Don't forget to subscribe and review our show. If you’re interested in being a guest, email me at carlos@newmarketgrowth.com.