In this week's episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing at Everflow, to discuss the evolution of affiliate marketing measurement and attribution. With $5 billion in transactions tracked through Everflow's platform last year, Michael shares valuable insights on how brands can leverage data to optimise their affiliate programs.

Our thanks go to Everflow as this season’s sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.

Listen to find out more about:
• How one finance client achieved 740% program growth by sharing event-level data with affiliates.
• Warning signs that your current tech stack isn't serving your program's growth needs.
• Practical first steps for implementing more sophisticated tracking without overwhelming resources.

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