Join Peg Fitzpatrick as she sits down with the inspiring Sandra Sallin, an 83-year-old beauty creator with a unique approach to building authentic connections on social media. In this heartwarming episode, Sandra shares her journey from hesitant video maker to beloved Instagram and YouTube personality, sharing insights on confidence, community-building, and staying curious at any age. Discover Sandra’s tips on embracing authenticity, the importance of health and self-care, and why true engagement goes beyond likes and follows. Perfect for anyone looking to bring more purpose, personality, and positivity to their online presence, this conversation is a must-listen!

The PopUp Social Media Success Series is a special seven-week podcast and Instagram Live series hosted by Peg Fitzpatrick, author of The Art of Small Business Social Media: A Blueprint for Marketing Success. Each week, Peg is joined by a new guest—industry experts and social media pros—sharing actionable tips, strategies, and insights designed to help small businesses elevate their social media game. From mastering AI to engaging your community and leveraging platforms like Pinterest, this series offers a fresh perspective on the tools and tactics small businesses can use to grow their online presence and connect with their ideal audience. Catch all the episodes and join the conversation on social media.