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Agency Alchemy

Agency Alchemy

By: Advertising Week
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 A Podcast from Advertising WeekCopyright © 2025 Advertising Week Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Imagining the Future: How Creativity Powers B2B Strategy at The Frameworks

    Imagining the Future: How Creativity Powers B2B Strategy at The Frameworks
    Jun 3 2025
    In this episode, we sit down with James Trowman, Partner and General Manager at The Frameworks, a specialist B2B marketing agency recently crowned with six Telly Awards and proud new status as an employee-owned business. James shares how imagination and creativity drive real business transformation—from branding and content strategy to AI-powered tools. He explores the […]
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    24 mins
  • From Fandoms to Global Franchises: Inside the Americanization of Sport with Canvas Worldwide’s Paul Woolmington

    From Fandoms to Global Franchises: Inside the Americanization of Sport with Canvas Worldwide’s Paul Woolmington
    May 5 2025
    This episode of Agency Alchemy features a wide-ranging and eye-opening conversation with Paul Woolmington, CEO of Canvas Worldwide. As the agency celebrates its 10th anniversary, Woolmington dives deep into the evolving media landscape where sports, culture, and technology collide. From the global growth of women’s sports to the streaming revolution reshaping fan access, Woolmington shares […]
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    42 mins
  • AI, Creativity, and the Future of Agencies: Fergus Dyer-Smith on Navigating a Changing Industry

    AI, Creativity, and the Future of Agencies: Fergus Dyer-Smith on Navigating a Changing Industry
    Mar 3 2025
    The rise of AI is reshaping the creative industry—so where does that leave agencies, content creators, and marketers? In this episode of Agency Alchemy, Fergus Dyer-Smith, CEO of Wooshii, dives into the evolving role of AI in creative workflows, the future of video content, and how agencies can stay ahead in an increasingly automated world. […]
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    21 mins
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