Alumless

By: Chris Marshall Advancement Consulting
  • Summary

  • Alumless is a bi-weekly talk show produced by Chris Marshall Advancement Consulting. In each episode, host and Vice President Ryan Catherwood and CMAC Founder and CEO Chris Marshall discuss the latest issues facing alumni and donor engagement professionals working in higher education. Listeners of Alumless will hear topics discussed such as strategic planning, engagement metrics, volunteer management, marketing and communications, donor experience design, and the latest and greatest advancement technology. The Alumless podcast is an extended version of the live broadcast published on LinkedIn and Youtube every other Friday.
    Copyright 2022 All rights reserved.
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Episodes
  • Engagement that pays dividends with Paul Clifford
    Feb 14 2025

    In this episode of Alumless, Ryan Catherwood and Chris Marshall explore how alumni associations can generate new revenue streams while continuing to build strong engagement. With traditional revenue sources like affinity partnerships and membership dues fading, alumni professionals are being challenged to innovate and adapt in ways that align with their mission. Joining the conversation is Paul Clifford, CMAC’s newest Senior Consultant and former CEO of the Penn State Alumni Association. Paul shares his insights from decades of experience leading alumni engagement efforts at major institutions, reflecting on the balance between revenue generation and relationship-building. The discussion covers creative funding models, the shifting priorities of alumni leaders, and strategies for testing new ideas without compromising engagement goals. Tune in for an in-depth look at how institutions can navigate this new era of advancement, ensuring alumni engagement efforts remain impactful while also being financially sustainable. Subscribe to Alumless to catch the full conversation, including our exclusive podcast-only bonus segment with Paul. A special thanks to AlumniQ for supporting Alumless as our presenting sponsor. Check out the events and the technology everyone is talking about at alumniq.com.

    Ryan's Friday Cheers - Alumni Sign Letter of Complaint After Vought Controversy (Wheaton College)

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    1 hr and 2 mins
  • BONUS! Alumless World - Advocacy on behalf of advancement
    Feb 7 2025

    Subscribe to Alumless World on Apple Podcasts or Spotify. In this episode of Alumless World, hosts Ryan Catherwood and Nicole Kempton explore the evolving landscape of alumni engagement and advancement with Mandy McFarland, Executive Officer at Educate Plus. Mandy shares how Educate Plus is expanding its membership across Australasia, providing vital resources for institutions looking to strengthen their advancement strategies. She also discusses the importance of advocacy, highlighting how the organization educates institutional leaders about the value of alumni relations, fundraising, and marketing teams.

    Listeners will hear how international and boarding schools navigate the challenges of transient student populations, ensuring long-term alumni engagement and successful philanthropy programs. Mandy will reflect on her own journey in advancement, from her early career in South Africa to leadership roles in Australia, emphasizing the impact of professional networks and mentorship in the industry.

    This episode offers a global perspective on alumni engagement, with actionable insights for advancement professionals worldwide. Alumless World airs every other Friday at 11:30 a.m. GMT, alternating weeks with Alumless. Subscribe to the podcast to hear the entire conversation, including an extended segment with Mandy.

    Special thanks to AlumniQ for sponsoring this episode! Show notes & Friday Cheers The Generations Defined - McCrindle A June of Ordinary Murders by Conor Brady

    Holly Ransom on LinkedIn Inga Peterson, GRIT coach on LinkedIn
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    1 hr and 9 mins
  • Volunteerism within engagement with Cindy Fredrick
    Jan 31 2025

    On this episode of Alumless, Cindy Fredrick, Senior Associate Vice President for Advancement at the University of Virginia, joins us to discuss the crucial role that volunteers play in engagement and philanthropy. With over 5,000 volunteers involved in UVA Advancement’s efforts, Cindy brings her expertise in scaling volunteer programs, stewarding alumni, and maximizing their impact on the conversation.

    We dive into how volunteerism in advancement has evolved over the years and discuss best practices for engaging and stewarding alumni, faculty, and parent-family volunteers. Cindy shares insights on innovative engagement strategies beyond event-based participation and explains how institutions can cultivate a volunteer pipeline that moves supporters from small commitments to high-impact leadership roles.

    Thanks to Protopia for supporting Alumless. For more information about their AI-powered technology that’s helped schools like LSE and Northwestern win CASE awards in 2024, visit protopia.co/alumless.

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    1 hr and 9 mins

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