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Amanda's Playbook

Amanda's Playbook

By: Amanda Russell
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Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now. This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape. No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.Copyright 2021-present, Amanda Russell Career Success Economics Leadership Management Management & Leadership Marketing Marketing & Sales Personal Development Personal Success
Episodes
  • Want the Meeting? Say You’re in Town.
    Jun 20 2025
    Most people trying to connect with high-profile people make the same mistake: They lead with their goals, their pitch, their calendar. But what if the real strategy… was anchoring yourself in their world? In this short episode, I share the simple (but powerful) tactic that earned me a meeting with OG YouTube star @shaycarl —and turned a cold message into a real collaboration. This isn’t about being sneaky—it’s about showing up with relevance. 👉 Try this strategy and let us know how it goes—we just might feature your story next. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    5 mins
  • Invisible Excellence: Why Brilliance Isn’t Enough Without Influence
    Jun 16 2025
    Let’s be real: The world doesn’t reward the best. It rewards the most visible. The most trusted. The most strategically influential. In this week’s episode, I’m pulling back the curtain on why your brilliance might still be overlooked — and how to stop playing a rigged game. If you’re tired of working hard with nothing to show for it... If you’re done being invisible... If you’re ready to shift from being excellent to being seen... This one’s for you. 👇 Want the free 5-Step Starter Guide to Strategic Influence? Comment “INFLUENCE” below and I’ll send it directly to you. No pitch. No pretty bow. Just what actually works. — #StrategicInfluence#InfluenceOverExcellence#VisibilityMatters#InvisibleBrilliance#RiggedGame#InfluenceIsStrategy#ThoughtLeadership#PersonalBranding#ModernMarketing#ContentThatConverts Learn more about your ad choices. Visit megaphone.fm/adchoices
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    4 mins
  • Luxury Redefined: What the Best Brands Understand Now
    Jun 4 2025
    We used to define luxury by price tags, silence, and formality. But that version of luxury? It’s outdated. Today, the most magnetic brands understand one thing: real luxury is about experience. It's not about white tablecloths and bow ties — it's about how you make someone feel. In this episode of Amanda’s Playbook, we explore how smart operators are rethinking exclusivity, experience design, and emotional connection — and why the brands that embrace this shift are winning. What You'll learn: – Why traditional luxury is becoming irrelevant – How modern consumers define premium experiences – What it takes to build connection-driven brand loyalty Tell me in the comments: What’s a brand that felt like luxury to you — even if it wasn’t the most expensive? Subscribe for more strategy, insight, and weekly deep dives at Amanda’s Playbook. #LuxuryRedefined #BrandExperience #ModernLuxury #MarketingStrategy #BusinessStrategy #AmandasPlaybook Learn more about your ad choices. Visit megaphone.fm/adchoices
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    7 mins
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This podcast is awesome if you are looking into the world of influencer marketing. Amanda is always so interesting to listen to and creates a friendly, entertaining environment. Neal compliments Amanda really well and drives the discussion to interesting points. Neal and Amanda are at the top of their industries when it comes to influencer marketing and you can really see it when listening to their podcast!

An amazing and informational podcast

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Amanda and Neil do an amazing job of creating a personable environment with both their guest and audience. You feel like you're listening to a group of friends talking and just like when you talk with your friends, everything is in plain English, no fancy undefined buzzwords. This really puts the ideas behind influence into a practical perspective that most people can understand.

Like listening to a group of friends

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