Coach Micheal Burt unpacks his transformation from a championship high school basketball coach to a world-class business strategist, investor, and creator of The Greatness Factory.

You’ll hear how Coach Burt walked away from coaching at just 31 years old—not because he was done, but because he was ready for a bigger table. From publishing 18 books (including Flip the Switch, a Wall Street Journal bestseller) to launching high-ticket coaching programs with Price Pritchett, Burt shares how he engineered success through vision, execution, and speaking big ideas into reality.

Inside this episode:

- The mindset shift that triggered a quantum leap in Burt’s career

- How he reverse-engineered a bestselling book from scratch

- The story behind The Greatness Factory in Nashville

- What it really takes to activate your potential and raise capital

- Why most people are stuck in “safe” thinking—and how to break free

Whether you're trying to launch your own platform, scale a business, or make your next leap, this conversation is loaded with strategic insight, real-world experience, and Coach Burt’s signature high-performance energy.

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Events:
https://www.coachburt.com/events

Masterclass:
https://offer.coachburt.com/preydrivemasterclassregister

Hire Me To Speak:
https://www.coachburt.com/hirecoach

Check out my Books:
https://www.coachburt.com/resources

How Writing One Book Launched a Multi-Million Dollar Coaching Career

In this powerful talk, Coach Micheal Burt reveals the true origin of his rise to becoming a Person of Interest. What was the catalyst? Sitting down to write his very first book.

Coach Burt takes you deep into the journey—from coaching high school girls' basketball with lessons pulled from Stephen Covey's "7 Habits," to crafting books that turned into income-generating assets, to speaking in front of the Final Four and coaching CEOs. You'll hear behind-the-scenes stories of how one self-published book sparked unexpected opportunities, including paid seminars, consulting gigs, and a speaking career that snowballed.

You’ll learn:
- The real power of writing a book (and why most fail to sell even 5,000 copies)

- How to monetize your message and turn a book into business

- Why best-seller titles mean nothing without real impact

- The difference between blue-collar vs. white-collar coaching opportunities

- The simple, undeniable truth about motivation: most people just need help showing up

This isn't just a story about writing—it's a blueprint for turning your ideas into income, and your passion into a platform.

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Events:
https://www.coachburt.com/events

Masterclass:
https://offer.coachburt.com/preydrivemasterclassregister

Hire Me To Speak:
https://www.coachburt.com/hirecoach

Check out my Books:
https://www.coachburt.com/resources

Coach Micheal Burt breaks down the exact mindset and decisions that took him from being a high school basketball coach to building a multimillion-dollar coaching empire and launching the $10M vision known as The Greatness Factory.

Coach Burt shares how identifying your hard skill—the one thing you do better than anyone else—can become your most valuable asset. He explains why most people are stuck fishing for bluegill (small wins) while others are out in deeper waters chasing blue marlin (big exits and exponential returns).

You’ll learn:
- Why your past is your most valuable currency
- How to identify your true unique ability
- The meaning of prey drive and how to activate it in yourself and others
- The 3 ways to handle a business vehicle that no longer serves your goals
- What makes an opportunity truly “Level 10”: enjoyable, profitable, and meaningful

Whether you're an entrepreneur, coach, or high performer seeking your next big breakthrough, this talk will force you to ask: Am I using my skills in the highest possible way?

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Events:
https://www.coachburt.com/events

Masterclass:
https://offer.coachburt.com/preydrivemasterclassregister

Hire Me To Speak:
https://www.coachburt.com/hirecoach

Check out my Books:
https://www.coachburt.com/resources