With over 15 years of experience of practically applying behavioural science in business, Jez has established himself as one of the world's leading practitioners in the field. As a pioneer, Jez has always been on the frontlines of behavioural science, from being instrumental in the team that used murals of babies faces to fight crime in Woolwich, to changing handwashing behaviour in a pig abattoir in Santiago to painting pink walls to reduce unsafe behaviour on a construction site for Shell on the South Bank of London.

As an author of his latest book : Ripple - The big effects of small behaviour changes in business, Jez has documented the insights, tips and toolkits that can help business people to activate behavioural science at scale within their organisation. He is also an Honorary Research Fellow at the Dept of Psychology at City University, London, working within the MSc programme and is helping bridge the gap between academia and business.

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Bridgette is an applied behavioral scientist working at the intersection of health, equity, and technology. She has been working in behavioral design in the organizational and product space for over 15 years. She is currently a full-time advisor on behavior change strategy and operations for a health system in Michigan and an independent advisor and consultant to companies in the digital health space.

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As a behavioral scientist, Roos helps create personalized digital interventions that drive meaningful behavior change for healthier people and a healthier planet. She combines psychological insights, data, and AI to design solutions that improve health, support sustainable choices, and strengthen financial decision-making. She’s also the co-founder of Nuance Behavior, a behavioral science collective that partners with product and innovation teams to build digital products and services for behavior change at scale.

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♦️ Enhance your career and knowledge of applied behavioral science with our courses: learnappliedbesci.com