Anewgo of New Home Sales

By: Anya Chrisanthon and John Lee
  • Summary

  • John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry.
    © 2025 Anewgo of New Home Sales
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Episodes
  • AI Revolution in New Home Sales: Myers Barnes Returns with Market Insights-136
    Apr 15 2025

    In this episode, returning guest Myers Barnes joins Anya Chrisanthon and John Lee to discuss current market challenges in home building, selling strategies during uncertain times, and how AI is transforming the new home sales journey. After a two-year hiatus studying artificial intelligence, Myers shares his perspective on why builders should embrace AI technology now rather than wait, and how it will reshape the roles of online sales counselors and onsite salespeople

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    44 mins
  • Mastering Sales & Marketing Synergy: Homes by Taber’s Winning Strategy with Lindsay Haltom-135
    Apr 9 2025

    In this episode of Anewgo of New Home Sales, Lindsay Haltom, Director of Sales & Marketing at Homes by Taber, shares how integrating sales and marketing drives success. We dive into market trends, the shift in inventory vs. to-be-built homes, leveraging data for smart decision-making, and the role of technology in enhancing the customer experience. Plus, Lindsay reveals how Homes by Taber creates "wow moments" for buyers and why a customer-first approach is the future of home sales.

    Tune in for insights on how homebuilders can innovate, adapt, and sell more homes!

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    40 mins
  • AI & The Future of New Home Sales: Mastering Tech & Human Connection
    Mar 25 2025

    Missed our sessions at IBS? Join Anewgo’s CEO, John Lee, and Chief Communications Officer, Anya Chrisanthon, for an exclusive webinar that combines their groundbreaking presentations into one powerful session.

    From real-world AI applications that boost efficiency and profit to the transformative impact of AI-driven home shopping, we’ll explore how technology is reshaping builder marketing, sales, and leadership. You’ll learn how to:

    ✅ Adapt marketing and sales strategies for AI-driven homebuyers
    ✅ Create digital experiences that engage both bots and humans
    ✅ Elevate your sales role by providing what AI can’t—human insight, emotion, and trust

    AI isn’t the future—it’s here. Don’t miss this opportunity to gain the insights you need to stay ahead of the curve.

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    58 mins
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