Sneha Kumari, founder of Merlin AI, discusses how her company is transforming construction management with an AI-native ERP system that features seamless integrations, digital twins, and intelligent project tracking. Learn how this modern solution addresses traditional ERP pain points and helps builders optimize operations through AI-powered insights.

Sneha Kumari is the founder and CEO of Merlin AI, an innovative AI-powered ERP system for the construction industry. With over 12 years of experience in operational excellence across manufacturing, automotive, oil and gas, prefabrication, and retail sectors, she brings deep expertise in driving efficiency through technology. A Six Sigma Green Belt certified professional, Sneha has been recognized as one of the few Operations Women Leaders by McKinsey & Co. and named among the Top 50 Women to Follow in ERP by SourceDay. Her passion for lean manufacturing principles and continuous improvement led her to develop Merlin AI, which is revolutionizing how construction companies manage their operations through AI-powered insights and digital twin technology. Beyond her work with Merlin AI, Sneha is an advocate for circular economy initiatives and leveraging supply chain innovations to promote sustainability in construction.

In this episode, Anya Chrisanthon interviews Melissa Morman, Principal at Built for the Future, about the digital transformation of the home building industry. They discuss the challenges builders face, the impact of AI and the "sheconomy," sustainability trends, and innovative solutions like neobanking. Melissa shares valuable insights on viewing home building as retail, adapting to changing customer demographics, and the importance of events like the TecHome Builder and Housing Transformation Summit for industry growth.

Melissa Morman is an accomplished executive whose career has spanned multiple industries. From executive roles in Fortune 500 companies to foundational roles in start-ups, Melissa has distinguished herself through her capacity to lead in highly dynamic environments. Melissa has held a broad set of executive responsibilities--from general management, to launching new divisions, to directing global business development/sales, leading marketing/sales/account management, as well as launching new products. The one constant in her success has been her unwavering advocacy of the customer experience, both B2B and B2C. Melissa was a member of the founding executive team of the homebuilding industry’s technology

consortium, BHI/BDX. BHI/BDX was the market leader in digital customer acquisition and experience, serving over 1,300 builders building over 60% of the homes in the U.S. For 22 years, Melissa served as the CXO (Chief Experience Officer), with responsibility for revenue as well as the client experience. In her role as CXO, Melissa holistically managed the entire lifecycle of the customer experience—starting with marketing messaging, continuing through the sales process, and culminating with ongoing relationship management. Melissa also held responsibility for executive collaboration within the consortium and led the launch of several BHI/BDX products, including the vision/funding/launch of Envision, the industry’s online options product/program. Melissa is a sought-after speaker, consultant, and is an active member on several boards.

In this episode, Anewgo welcomes Beth Byrd as their new VP of Sales. Beth shares her journey from a long-time Anewgo client to joining the team, discusses the future of home building technology, and offers insights on improving customer experience in the industry. Learn about upcoming innovations at Anewgo and get a sneak peek into Beth’s plans for her new role.

Beth Byrd (beth@anewgo.com) is the Vice President of Sales at Anewgo, bringing over 25 years of diverse experience in the design and construction industry. Previously, as the Director of Sales & Marketing for Beacon Homes, Beth oversaw the sales, marketing, and design teams in Oklahoma City and Tulsa. During her ten-year tenure at Beacon, she played a pivotal role in quadrupling the company’s sales volume, implementing innovative processes, systems, and training programs alongside industry leaders.

Beth’s extensive background spans various positions in California and Oklahoma, providing her with valuable front-line experience that she leverages in her leadership roles. Her transition from a long-time Anewgo client to VP of Sales uniquely positions her to understand and address the needs of home builders in adopting new technologies and improving customer experiences.

In her current role at Anewgo, Beth is focused on helping builders navigate the evolving landscape of proptech, sharing her insights on customer journey optimization, and driving the adoption of innovative solutions in the home building industry.

When she is not working, Beth enjoys spending time with her husband and their blended family of five boys.