Animating Animal Rights
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Animating Animal Rights
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About this listen
In this episode, Ben Hunt speaks with Rob Pownall, Founder and CEO of Protect the Wild, to mark the 10-year anniversary of the organisation's founding. What began as a Facebook page to resist fox hunting has grown into one of the UK’s most impactful wildlife protection groups, blending bold media strategy with grassroots activism.
We explore:
- Rob’s unexpected journey from teenager to full-time campaigner
- The evolution of Protect the Wild and the anti-hunt movement
- How animations became their most powerful tool for change
- Why storytelling, data, and digital strategy matter in animal rights
- The psychology behind why animations connect with audiences
🎥 Watch Protect the Wild’s animations:
https://protectthewild.org.uk
📬 Subscribe to the Performing Animal Rights Substack:
https://performinganimalrights.substack.com
🌐 Explore more episodes, resources, and creative projects:
https://www.performinganimalrights.org
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