How do you go from an idea to a product that 100,000 people use and love - especially when the topic is taboo? The answer isn’t in a fancy framework. You don’t need more features - you need more trust. This conversation explores what building “human-centered” really means when you’re creating AI in healthcare.

In this episode you’ll hear about:

👉🏻 Why privacy can be a competitive advantage in Femtech and beyond

👉🏻 How to scale a B2C healthtech app to 100k users with $0 marketing

👉🏻 The hidden risks of period tracking apps: what founders can learn from Femtech scandals

👉🏻 Early monetization in B2C health apps: lessons from testing paid features

👉🏻 How to validate a Femtech product with real users from day one

Our guest is Anna Hall, CEO and Co-Founder @Embody

Anna Hall is the Co-Founder and CEO of Embody, a privacy-first period tracking app designed to empower users through body literacy and data ownership. With a background in special education and advocacy, Anna spent nearly a decade teaching young adults with severe disabilities across Atlanta and San Francisco—an experience that deeply shaped her approach to inclusive, human-centered technology.Her personal experiences with PMDD and the overturning of Roe v. Wade galvanized her to create a menstrual health tool that prioritizes user safety, autonomy, and trust. Anna is also a co-owner of Thesis, a cryptography studio in Atlanta, and an outspoken advocate for building security and privacy into healthtech from day one.

You can find our guest here:

👉🏻 https://www.embody.space/

👉🏻 https://www.linkedin.com/in/anna-hall-embody/

Download Your HealthTech MVP Validation Playbook Now:https://www.themomentum.ai/resources/mvp-development-in-healthcare-playbook

Follow and find more inspiration:

👉🏻 https://www.themomentum.ai/insights

👉🏻 https://www.linkedin.com/company/the-momentum-ai/

AI Implementation in Healthcare Masterclass

Our 4-module masterclass delivers strategic frameworks for confident AI decisions, practical implementation guidance, and essential compliance roadmaps for HIPAA, GDPR, and EU AI Act.

What you'll learn: How to evaluate AI opportunities, choose the right implementation approach, and navigate regulatory requirements while building solutions that healthcare professionals actually trust and use.

Perfect for: Technical founders and CTOs building healthcare products with AI features, healthcare executives feeling pressure to adopt AI but uncertain about ROI, product leaders making strategic AI implementation decisions, and engineering teams who need to demonstrate measurable AI progress to stakeholders.

Free access during launch period: [themomentum.ai/masterclass]