Reputation management and online reviews can be a huge burden on time and resources. What we do know is that reviews have a direct impact on the renter's decision to lease, renew and recommend a property. Katie Ritter, National Director for Multifamily at Widewail, and Cory Smith, VP at Zark Parking Solutions, unpack the 2024 Widewail Voice of the Resident Report and its valuable insights, including the most important amenities and features that affect online reviews, They explore how to reduce negative reviews and increase positive reviews for not only better reputation scores, but higher retention and lower turnover. Download your copy of the report here!

Multifamily faces challenges in attracting and retaining residents in the midst of growing competition, and they can ill afford an uphill battle to keep employees. Katie Nelson, Vice President of Marketing for CAPREIT, joins Matt and Courtney to discuss using technology to advance marketing in multifamily and build strong teams. As an industry veteran, Nelson emphasizes the importance of creating and retaining a solid team. Join the discussion for valuable ideas, programs and incentives that companies need to retain their valuable talent successfully.

The multifamily industry has no shortage of new products and services promising to enhance leasing and living. Mohammad Akhlaghi, a serial entrepreneur and co-founder and CEO of Plugzio, joins Matt and Courtney to talk about the start-up game. According to Mohammad, who has been recognized as one of the Top 30 under 30 in BC Business and also pitched on Canada's Dragons' Den TV show, it all starts with identifying a problem, gauging the demand to solve the problem, and having the stamina to see it through. In this lively conversation, he emphasizes the need to stay curious, keep people close who will challenge and complement your strengths and be prepared to fail. There's even a business idea in there, but you've been sworn to secrecy!