Appendix B Podcast By Joel Goodman and Kristin Van Dorn cover art

Appendix B

Appendix B

By: Joel Goodman and Kristin Van Dorn
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 The team at Bravery Media tackle the biggest topics in higher ed marketing, offering original insight based on Bravery's research and experience. All in ten minutes or less.© 2025 Bravery Media Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • If you build it, they won't come

    If you build it, they won't come
    Feb 15 2023

    Welcome to Appendix B from Bravery Media!
    In our first episode, Joel and Kristin discuss the missteps that institutions can sometimes take with their websites. Just because YOU really like that homepage carousel or giant social media feed, doesn’t mean it actually helps prospective students in their journeys. Do better!
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    12 mins
  • Higher Ed Wishlist for 2023

    Higher Ed Wishlist for 2023
    Feb 15 2023

    New year, new Higher Ed wishlist! Joel and Kristin talk about their hopes and dreams for Higher Ed in 2023.

    Joel hopes web professionals will keep their eyes fixed on page speed optimization, while Kristin is focused on efficient content strategies.

    What’s gonna happen?

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    12 mins
  • Dealing with Content and Technical Debt

    Dealing with Content and Technical Debt
    Feb 15 2023

    Joel’s most terrifying recurring dream isn’t about zombies or falling, it’s about the mountains of technical debt on college campuses everywhere.

    And Kristin is constantly horrified by content debt and its role in slowing down efficiencies throughout the MarComm office.

    What can be done?

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    10 mins
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