Hey Performance Marketers,

What comes to your mind when you hear this Dan Kennedy quote (which was also quoted by Russell Brunson) - "Whoever pays the most to acquire a customer wins"?

I know many people have misunderstood this, so I want to dive deeper into this subject with simple Math while also sharing with you some valuable arbitrage strategies you can use.

Remember, though, that there are a lot of variables to consider before you decide to pay more for acquiring a customer and before even Google would award you with relevant traffic. 

In today's episode, I'll talk about…

- cost per click vs. revenue per click

- how can you afford to pay more for acquiring leads

- how Google makes money from ads

- how do you become the most valuable offer to them

- and more….

Tune in now as we dive deeper into the numbers with these arbitrage strategies and the absolute truth behind the saying - "whoever pays the most to acquire a customer wins."

So let's waste no time and dive in!

Key Takeaways:

• Intro (00:00)
• What's your revenue per click - explained (02:06)
• How Google makes money from ads (08:26)
• How can you afford to pay more (17:26)
• Example of pay-per-click strategy (22:29)
• Increasing the value of your offer (26:43)
• How to figure out the value per click (31:01)
• Episode wrap-up (34:50)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

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