Are You Wearing the Wrong Hat in ABM Meetings? (with Evan Cox) Podcast By cover art

Are You Wearing the Wrong Hat in ABM Meetings? (with Evan Cox)

Are You Wearing the Wrong Hat in ABM Meetings? (with Evan Cox)

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 Most marketers wear multiple hats — and there's a good chance you're showing up to internal meetings wearing the wrong one. Jim Gilkey (LinkedIn) brings on his Scrappy ABM counterpart, Evan Cox, to break down how putting on your learner hat (instead of always leading) is the overlooked skill that can make or break your ABM. From the iced coffee to the need for empathy between sales and marketing, this episode is a caffeine shot of practical advice: Swap hats intentionally, ask about your counterpart’s world, and avoid defaulting to the wrong role in meetings or Slack. If you want more pipeline, better alignment, and actionable ABM, this is the quick listen you need.

👤 Guest Bio
  • Evan Cox is the marketing counterpart at Scrappy ABM, joining the team after over five years learning the foundations of ABM alongside founder Mason Cosby. Evan's advice comes from real internal and external experience, helping teams avoid the “wrong hat” trap and win with alignment. Connect with Evan on LinkedIn.


📌 What We Cover
  • Why marketers accidentally show up to meetings in the wrong role
  • The “leader hat” vs. “learner hat” and when to swap them
  • How asking about your counterpart’s actual week can unlock new ways to help
  • The learned skill of intentionally switching hats (and not defaulting in meetings or Slack)
  • Why understanding other team roles creates empathy — and better results
  • Iced coffee vs. cortado: the drinks of choice at Scrappy ABM
  • How Scrappy ABM helps you build repeatable account-based plays you can own in-house
🔗 Resources Mentioned
  • Scrappy ABM
  • Evan Cox on LinkedIn
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