Learn how to transform your firm into the place accounting and bookkeeping professionals want to join.

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Thank you to our sponsor, Avalara! Avalara’s award-winning tax automation solutions help accounting practitioners of all sizes, from sole proprietors to Top 100 firms. Avalara simplifies sales tax compliance with real-time rates, automated returns filing, registrations, tax research and automated tax solutions for specialized tax areas. We live and breathe tax so you don’t have to. Learn more at Avalara.com/Accountants.

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• (00:00) - Introduction and thank you to our sponsor, Avalara
• (01:55) - Attracting and retaining talent
• (03:47) - Separation rates (retention)
• (09:58) - Cost of replacement and why employees quit
• (17:48) - Thank you to our sponsor, Avalara
• (19:05) - Attracting talent
• (21:09) - The Golden Rule of hiring
• (25:38) - How do you get a lot of candidates to choose from?
• (32:13) - The importance of your BRAND
• (34:16) - Positioning statement
• (36:57) - The role of technology in attracting talent
• (42:08) - Culture and brand
• (45:42) - Hiring for talent and hard and soft skills
• (49:05) - Context and habits
• (52:58) - How to filter candidates
• (59:57) - Compensation
• (01:08:59) - Annual performance evalutations vs AAR
• (01:12:28) - What about salary increases?
• (01:14:23) - Wrap up and how to earn FREE CPE and where to find our next stream

Join the Focused Firm email list to get notified of future streams and CPE courses:
https://go.earmarkcpe.com/the-focused-firm

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Get free CPE for listening to this podcast:
https://app.earmarkcpe.com/?course_id=11d08a91-988a-4465-8e0c-e974240b637d

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Connect with Hector Garcia, CPA:
Website: http://hectorgarcia.com
LinkedIn: https://www.linkedin.com/in/hectormgarciacpa/

Connect with Blake Oliver, CPA:
LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

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Download the Earmark CPE App:
Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728

Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app