Audio Signals Podcast

By: ITSPmagazine Marco Ciappelli Sean Martin
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  • Summary

  • Hosted by Marco Ciappelli | Audio Signals Podcast is repositioning its antennas! We are all made of stories. Storytelling is at the core of our human experience. It's how we transmit knowledge, share experiences, and communicate values. Stories are more than just narratives—they're bridges that connect us, shaping our worldview and identity. They weave together the fabric of our collective consciousness, revealing the richness and complexity of the human condition. In our modern, hybrid analog-digital society, the art of storytelling is more important than ever. As technology brings us closer, stories have the power to break down barriers, foster understanding, and build a shared human experience in an increasingly interconnected world. Whether you're an author, screenwriter, filmmaker, poet, playwright, musician, journalist, comedian, or video game designer—each of you contributes to the grand narrative of human experience. Through your chosen medium, you craft stories that provoke thought, inspire, entertain, and illuminate our existence. With that in mind, I'm repositioning the antenna of this podcast to better capture the incredible storytelling universe, focusing on the storytellers themselves. Join me on this journey to share your passion, craft, and the stories that truly make us human. Let's continue the timeless tradition of storytelling together in this evolving digital era. Over and out!
    © Copyright 2015-2024 ITSPmagazine Inc. | All Rights Reserved
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Art Literature & Fiction Social Sciences
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Episodes
  • The Medium is the Reality: Immersive Storytelling through Augmented and Virtual Reality | A Conversation with Thibault Mathieu | Audio Signals Podcast With Marco Ciappelli

    The Medium is the Reality: Immersive Storytelling through Augmented and Virtual Reality | A Conversation with Thibault Mathieu | Audio Signals Podcast With Marco Ciappelli
    Nov 3 2024
    Guest: Thibault Mathieu, Founder and CEO, Wilkins Avenue AROn LinkedIn | https://www.linkedin.com/in/thibaultmathieu/On Twitter | https://x.com/thibaultmathieu_____________________________Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast & Audio Signals PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli_____________________________This Episode’s SponsorsAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network_____________________________Episode IntroductionHello, everyone. I'm Marco Ciappelli, and you’re tuned into another episode of the Audio Signals podcast. If you're familiar with the show, you know that storytelling is at the heart of what I do—exploring how we communicate, how we connect, and how stories evolve to reflect the world around us. Today, I’m particularly excited because we’re diving into a whole new dimension of storytelling: augmented reality (AR).Our guest is Thibault Mathieu, a pioneer in immersive storytelling from Paris, whose journey took him from dreaming of directing movies to designing AR and VR experiences that are pushing the boundaries of what's possible. In our conversation, we explore not only the how but the why behind AR storytelling—why it captivates us, why it challenges traditional narratives, and why it’s starting to become a game-changer in entertainment, marketing, and even our daily lives.Note about the titleThe reference in the title is to Marshall McLuhan’s famous concept, “The medium is the message,” from his 1964 book, Understanding Media: The Extensions of Man. McLuhan argued that the medium through which content is delivered profoundly shapes and influences the way we perceive and interpret that content. His idea suggests that the characteristics of each medium (such as television, radio, or print) are just as impactful as the actual message conveyed, because they transform the way information is received and understood by an audience.In the context of AR and VR storytelling, this idea resonates because these technologies aren’t just new ways to tell stories—they actually redefine the experience itself. With immersive reality, the medium (augmented or virtual reality) becomes an interactive space that the audience can inhabit, creating a new form of engagement where the "message" or story is inseparable from the experience of being in an altered or enhanced reality.A New Dimension in StorytellingWe’ve all seen storytelling evolve through the ages, from spoken words to books, radio, and film. But with AR, we’re stepping into a realm where stories don’t just exist on a page or a screen—they inhabit our physical spaces. Thibault’s work in immersive storytelling lets us experience narratives in a way that feels tangible, as if the digital world is blending with our own surroundings. Imagine walking into a scene where elements of a story appear around you, transforming the way we relate to both the story and the space we occupy.The Role of Technology in Crafting Emotional ConnectionsThibault and I discussed how new tech like Apple’s Vision Pro and Meta’s Quest 3 is closing the gap between reality and digital experience. The "uncanny valley"—that uncomfortable place where things look almost real but not quite—is beginning to fade. These advancements mean that creators can build worlds where the lines between what’s real and what’s imagined are blurred. And with that, storytelling gains an emotional weight that goes beyond passive viewing; it becomes something you can feel, something you can be part of.Redefining Storytelling on New PlatformsThibault's latest project, Out There, takes advantage of AR’s unique qualities by immersing audiences in a musical experience designed for this latest wave of AR headsets. Imagine not just listening to music but feeling surrounded by the narrative and emotions of the song, like the soundtrack of your own adventure. The technology lets us dissolve the usual boundaries, putting the audience right at the heart of the story and letting them interact with it in real-time. This is more than just a new way to tell stories—it’s a step towards storytelling as an experience you live.Transforming Brand Experiences Through ARThe conversation wouldn’t be complete without touching on the power of AR in branding. Thibault has been working with luxury brands like Lancôme to create experiences that go beyond showcasing products. These projects aim to weave a brand’s identity into an interactive, immersive experience that people can feel a part of. When done well, it’s not just marketing—it’s storytelling that resonates on a deeper level, connecting audiences to brands in ways that can be more meaningful than traditional advertising.Embracing the Future, One Story at a TimeLooking forward, Thibault sees...
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    33 mins
  • Exploring Music and Storytelling: A Conversation with Acclaimed Classical Guitar Player Jonathan Taylor | Audio Signals Podcast With Marco Ciappelli

    Exploring Music and Storytelling: A Conversation with Acclaimed Classical Guitar Player Jonathan Taylor | Audio Signals Podcast With Marco Ciappelli
    Oct 28 2024
    Guest: Jonathan Taylor, Classical GuitaristWebsite | https://new.express.adobe.com/webpage/5R2b8Hv3U7p4r?On Instagram | https://www.instagram.com/JTclassicalguitarmastery/_____________________________Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast & Audio Signals PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli_____________________________This Episode’s SponsorsAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network_____________________________Episode IntroductionHello, everyone. I’m Marco Ciappelli, and welcome back to Audio Signals Podcast, where we explore storytelling and the storytellers behind them. Today, I bring you a conversation that’s music to my ears – both literally and figuratively – as we explore the art of storytelling through music with the renowned classical guitarist, Jonathan Taylor.The Art of Storytelling Through MusicIn this episode, Jonathan and I embark on a journey exploring the intricate connections between music and storytelling. As I always say, we’re all made of stories. Storytelling isn’t confined to pages in a book; it transcends through various forms of creative expression, including music. Jonathan Taylor, whose illustrious career spans many years and a range of achievements, shares his insights on how he captures emotions and tells stories through his music, enchanting listeners worldwide.Jonathan Taylor: A Musical OdysseyJonathan’s musical odyssey began at the tender age of four with a humble ukulele, influenced by his grandmother, a silent film organist. This early exposure to live music was crucial in shaping his musical journey. From there, Jonathan began exploring numerous genres and eventually became a master of the classical guitar. His journey is filled with moments of creativity and innovation, including his unique adaptations of film scores like The Wizard of Oz and the James Bond themes. His career is rich with experiences, from global tours to unforgettable performances, all while compiling a vast catalog of recordings that spans classical masterpieces and more contemporary pieces adapted for classical guitar.Embracing Technology in MusicOur discussion veers into the evolution of technology in music, from analog to digital, and Jonathan’s pioneering embrace of digital music in the ‘90s. He recalls his first analog album, recorded on vinyl, and his eventual shift to digital as the industry began changing. Despite the challenges faced by artists in adapting to technological shifts, Jonathan’s perspective highlights the opportunities these advancements present for creativity and innovation in music. He speaks about digital’s influence, comparing the warmth of analog to the precision of digital, and discusses how both formats have shaped his work.The Universal Language of MusicPerhaps the most profound insight shared is music’s role as a universal language that resonates deeply with humanity. Jonathan recounts a powerful story from a concert he performed in India, where a member of the audience, struggling with personal issues, found solace in the music and credited that experience with saving his life. This moving story is a reminder of music’s healing power and its ability to connect us across cultural and linguistic boundaries. Like storytelling, music unites us in an experience that resonates universally, tapping into emotions that words alone often can’t express.Inspiration and InterpretationOur conversation circles back to how classical music is not only about precision but about the experience it creates for both the artist and the audience. Jonathan’s passion for adapting various musical styles reflects in his interpretations, offering audiences a unique piece of himself in each performance. He shares how the process of adapting a piece involves capturing its emotional core, which requires both technical mastery and a deep connection to the material. His approach to music—bringing a piece of his soul into every performance—illustrates how storytelling can be both intimate and transformative.Final ThoughtsAs we conclude this episode, I hope our conversation inspires you to embrace your creativity, whether as a seasoned musician or someone strumming their first chord. If our discussion has sparked something in you to pursue or appreciate artistic expressions of storytelling, then we’ve succeeded in our mission._____________________________ResourcesJonathan Taylor on SoundCloud | https://soundcloud.com/user-75630746-880803498/albumsJonathan Taylor on Apple Music | https://apps.apple.com/us/app/jonathan-taylor-official-app/id6448588105_____________________________For more podcast stories from Audio Signals: https://www.itspmagazine.com/audio-signalsWatch the video version on-demand on YouTube: https://www.youtube.com/playlist?list=...
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    37 mins
  • Books | “Kilimanjaro and Beyond” & ”The Secret Truth" | A Conversation with Author Barry Finlay | Audio Signals Podcast With Marco Ciappelli

    Books | “Kilimanjaro and Beyond” & ”The Secret Truth" | A Conversation with Author Barry Finlay | Audio Signals Podcast With Marco Ciappelli
    Oct 15 2024
    The Secret Truth: A Jake Scott Mystery (Book): https://amzn.to/3BVs9UoKilimanjaro and Beyond: A Life-Changing Journey (Book): https://amzn.to/3Noyk64Guest: Barry Finlay, AuthorOn LinkedIn | https://www.linkedin.com/in/barry-finlay-01484825/Website | https://www.barry-finlay.com/Facebook | https://www.facebook.com/AuthorBarryFinlay/Goodreads | https://www.goodreads.com/author/show/5213951.Barry_Finlay_____________________________Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast & Audio Signals PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli_____________________________This Episode’s SponsorsAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network_____________________________Episode IntroductionIn this episode of the Audio Signal Podcast, I had the distinct pleasure of diving into the world of storytelling with the remarkable Barry Finlay. Barry is renowned for his ability to captivate audiences through his thrilling mystery novels, and his newest release, "The Secret Truth," promises to be another page-turner.Meet Barry Finlay: The Accidental AdventurerBarry's journey into the world of writing is itself a fascinating tale. Born in central Canada and initially rooted in a career defined by numbers as an accountant for the Canadian federal government, he made a surprising transition into becoming a full-time author. His leap from the predictable world of accountancy to the unpredictable world of writing wasn’t just a career change; it was a life change prompted by a major physical challenge—climbing Mount Kilimanjaro at nearly 60 years old. This adventure sparked his first book and led him on a wildly different trajectory than he ever imagined.Crafting Stories: A Journey from Nonfiction to MysteryBarry's transformation into a storyteller wasn't immediate. Initially, he penned nonfiction works based on his life experiences, like "Kilimanjaro and Beyond." However, his creativity truly found its calling in the world of mystery and thrillers. Our conversation revealed how Barry's characters, much like his writing process, developed organically, often leading him on unpredictable paths.The difference Barry outlines between mystery and thrillers is profound—mysteries are character-driven, requiring readers to guess the perpetrator until the very end, while thrillers often present a transparent dichotomy between hero and villain from the onset. For Barry, this distinction is critical and reflects in the intricate layering found in his writing."The Secret Truth": A Peek into Barry’s Latest WorkBarry's latest novel, "The Secret Truth," is the third installment in his Jake Scott Mystery Series. Set against a backdrop of intrigue, peril, and personal stakes, Jake Scott finds himself embroiled in an investigation following the dramatic explosion of a bed and breakfast. Barry describes this suspense as a complex puzzle, filled with subtle clues and misdirections—a true testament to his mastery in the mystery genre.Advice for Aspiring WritersBarry offers invaluable advice for budding writers drawn to the art of storytelling. He emphasizes the importance of simply starting—writing one's thoughts on paper before editing or seeking feedback. Recognizing the significant role marketing plays post-writing, Barry encourages resilience against negative reviews, reminding aspiring authors to stay true to their vision despite criticism.Our conversation illuminated not just the mechanics of writing but the soul behind it. Barry Finlay's stories are powerful reminders of how storytelling transcends genres and media, shaping our perceptions of reality—both virtual and tangible.About the BooksThe Secret Truth: A Jake Scott Mystery - Attention all readers! Get ready for a gripping mystery that will leave you on the edge of your seat. Jake Scott, a retired reporter, is on his way to a peaceful bed and breakfast when his life is suddenly put at risk by a reckless driver. But his journey takes an even more dangerous turn when he approaches the bed and breakfast he is staying at and it explodes, killing all occupants. Homicide detective Dani Perez is determined to uncover the truth, and she enlists Jake's help to investigate the backgrounds of the victims. As Jake delves deeper into the case, he uncovers dark secrets that point to a sinister plot at the bed and breakfast. With the clock ticking and danger lurking at every turn, Jake must use all his investigative skills to solve the mystery before it's too late. Fans of suspense and thrilling plot twists will not want to miss this page-turner. For fans of "Gone Girl," this book is a must-read.Kilimanjaro and Beyond: A Life-Changing Journey - EVERY MOUNTAIN TOP IS WITHIN REACH IF YOU JUST KEEP CLIMBING - Barry Finlay It is January 16, 2009, and 60 year-old BARRY FINLAY and his son CHRIS are...
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    39 mins

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