• Avoid Business Disasters: 5 Essential Tips to Protect Your Brand and Boost Value

  • Dec 10 2024
  • Length: 31 mins
  • Podcast

Avoid Business Disasters: 5 Essential Tips to Protect Your Brand and Boost Value

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  • In this episode of "Leading the Way," Chris welcomes his guest, L.A. Perkins, a prominent attorney and expert in brand protection and intellectual property law. L.A. discusses her background and experience, highlighting her career, prestigious awards, and her role as the founder and CEO of Perkins Law. The conversation covers five key topics: 1. The importance of early education and proactive measures in intellectual property protection. 2. The various levels of trademark confirmation and the significance of thorough searches to avoid potential legal issues. 3. The significant impact and value of intellectual property on business valuation, illustrated by a client success story. 4. The evolving role of AI in IP law and the legal complexities around AI-generated content. 5. Common misconceptions and mistakes by business owners regarding trademark rights and intellectual property. L.A. offers practical advice for entrepreneurs, including the importance of educating oneself before consulting a professional and the potential benefits of securing trademarks to increase business value. She also shares ways to prepare for initial consultations with IP lawyers to make the process more efficient. … Find Out More And Connect With Our Special Guest L.A. Perkins Bestselling Book “Why Brand Protection Matters” Amazon: https://a.co/d/fytH22E Website www.BrandProtection.law Social Media LinkedIn https://www.linkedin.com/in/l-a-perkins-brand-protection-attorney-3548768/ Facebook https://www.facebook.com/PerkinsL.A.wBrandProtection/ Instagram https://www.instagram.com/brandprotection.L.A.w/ --- Connect with Leading The Way: The Leading The Way podcast (and YouTube) is your go-to channel for neuroscience-backed strategies to help leaders achieve more with their teams. If you are looking to elevate your leadership skills and drive your team to success, you are in the right place! - Website: https://aintent.com - Podcast: https://podcasters.spotify.com/pod/show/leadingtheway - Bestselling Book, “Boost Your Bullsh*t Resilience At Work”: https://a.co/d/0bTqodz1 - Book Your Leadership Consult: https://calendly.com/avidintent/leadership-consult - LinkedIn: https://www.linkedin.com/company/avid-intent-llc - Twitter/X: https://x.com/avidintent - YouTube: https://www.youtube.com/@Leading-TheWay --- Join Our Community: Become part of our growing community of leaders! Subscribe to our channel and hit the notification bell so you never miss an update. Share your thoughts and experiences in the comments below – we love hearing from you! --- Support the Channel: If you find our content valuable, consider supporting us by: - Liking the video/podcast - Sharing it with your friends - Leaving a comment - Subscribing to the channel --- About "Leading The Way": "Leading The Way" provides leaders with the latest neuroscience-backed insights and practical strategies to enhance team performance and leadership effectiveness. Our mission is to empower you to lead with confidence and achieve outstanding results. Leading the Way is content by Avid Intent LLC. All rights reserved. --- Disclaimer: The information provided in this video is for educational purposes only and should not be considered as professional advice. Always consult with a qualified professional for specific guidance. Thank you for watching and being a part of our journey to lead the way in leadership excellence! --- Music Original music created by the incredibly talented Ken Hughes for the Leading the Way Podcast and Avid Intent LLC. All rights reserved. Be sure to check him out at: https://metro6.bandcamp.com
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