We aired this episode a little while ago but wanted to share it again because we think there are some great insights for B2B marketers within it.

Today we’re going to talk about using personalization to create more engaging and inspiring stories for B2B brands.

To help me discuss this topic, I’d like to welcome Tiffany Grinstead, Vice President – Personal Lines Marketing at Nationwide Insurance.

Tiffany Grinstead serves as vice president of personal lines marketing for Nationwide. She is responsible for driving segmentation, marketing strategy and promotion for auto, homeowners, RV, boat, renters, condo, umbrella and powersports insurance across independent agencies, partners, members and direct-to-consumer.

She previously served as vice president of agency marketing for Nationwide Property Casualty, where she was responsible for independent agency and regional marketing across personal lines, commercial lines and ag, as well as Nationwide National Partners. Prior to that, she was vice president of marketing for Nationwide Financial, Individual Products and Solutions (IPS) including life insurance and annuities, Nationwide Financial Network and Nationwide Business Solutions Group. She also served as vice president for Nationwide Investment Management Group marketing and was previously associate vice president for Nationwide Financial Network and Nationwide Financial Life Insurance marketing, associate vice president of private sector retirement plans marketing for Nationwide Financial and led Organizational Communications for Nationwide.

Grinstead has more than 20 years of experience in marketing, brand, distribution strategy, communications, leadership and solutions development.

She is a Registered Corporate Coach and a graduate of The Ohio State University. She was recognized by Columbus Business First Magazine as a Top 40 Under 40, was finalist for a 2016 CMO Club Award and was commended by the international group Women in Marketing in 2018 in the Best Leader in Marketing- Brand category.

She is passionate about public education and programs to reduce the impact of poverty. She is an active volunteer with Columbus City Schools and a board member for I Know I Can, a college access non-profit. She currently resides in Columbus, Ohio with her husband and children.

• Nationwide Insurance: https://www.nationwide.com
• The B2B Agility podcast website: https://agilebrandguide.com/latest-podcasts/b2bagility/
• Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/
• Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
• The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

How does a B2B brand maintain speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result?

Today we’re going to talk about using AI strategically in UX research, design, and testing.
To help me discuss this topic, I’d like to welcome Jason Bowman, Executive Director of User Experience at The Office of Experience.

About Jason Bowman
Jason leads OX as the Executive Director of UX, bringing over 20+ years of meaningful UX and design experience to the firm, overseeing and managing Content Strategy, UX and Business Analyst teams.

Jason has a true talent for guiding projects to successful launches as quickly and efficiently as possible. With strong collaboration skills and attention to detail, he is always looking for the right thing in order to create a better experience for users, clients, and teams.

His expansive experience includes multinational, multilingual intranets, startups, marquee consumer brands, global agencies, mobile apps, and more. Notable client work includes Patagonia, Groupon, Samsung, Boston Consulting Group, Sitka Gear, Goop, American Medical Association, and more.

RESOURCES
The Office of Experience: https://www.officeofexperience.com https://www.officeofexperience.com

This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people.

Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands

Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand

Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

Customer onboarding is often where good intentions often end up with less-than-stellar execution. Delays, confusion, and misalignment derail even the most promising new relationships. Why is onboarding still broken in so many organizations, and how is AI finally changing that?

Today I’m joined by Srikrishnan Ganesan, Co-Founder and CEO of Rocketlane, a platform that’s redefining customer onboarding and project delivery.

From AI-driven tools to cross-functional collaboration, Rocketlane is helping teams implement faster, operate smarter, and retain customers better. Srikrishnan’s here to talk about the future of onboarding, operations, and the role of technology in scaling both customer satisfaction and internal success.

Resources

Rocketlane: https://www.rocketlane.com

Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands

Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com