• B2B Content Strategist

  • By: Amy Woods
  • Podcast

B2B Content Strategist

By: Amy Woods
  • Summary

  • How can B2B marketing teams execute more winning content campaigns? With limited time and resources, what content marketing approaches will generate results and growth? Join Amy Woods, CEO of Content 10x, as she sits down with marketing leaders from B2B technology and professional services organizations. Discover the strategies that lead to a successful content marketing operation – from internal processes, tools, and tech, to outsourcing and working with agencies. If you want to excel as a content marketing leader, this is the show for you. Listen in on inspiring conversations that will encourage you to think differently and help you continuously improve your workflow and overcome your content marketing challenges.
    Copyright 2023 Content 10x Ltd.
    Show more Show less
activate_Holiday_promo_in_buybox_DT_T2
Episodes
  • Why Each Company Has a Singular Story, and How to Tell It with Martin Malloy
    Dec 17 2024

    Every company has a singular story to tell. It’s up to content marketers to find ways of retelling that story over and over again, to spotlight interesting takes and new angles. In this episode, Amy Woods talks with Martin Malloy, Senior Director of Content at Wealth.com. They explore how to craft compelling narratives that reinforce a company's core message while keeping content fresh and engaging.

    Host, Amy Woods is the CEO and Founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

    Find out:

    • The dangers of using AI as a crutch
    • Why the ideal content format depends on the campaign
    • Martin’s favorite repurposing tactics
    • How Wealth.com are doing big things with a small team
    • How to ensure content stays both timely and timeless

    Important Links & Mentions

    • Martin on LinkedIn https://www.linkedin.com/in/martin-malloy-10162b7/
    • Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
    • B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
    • Content 10x: https://www.content10x.com/

    Show more Show less
    52 mins
  • Learnings Taken from Print to B2B Content Marketing with Luba Czyrsky
    Dec 10 2024

    From print journalism to digital content strategy, our guest Luba Czyrsky's journey is anything but conventional. She calls herself an 'accidental marketer,' a title earned when a pivotal move in 2004 led her into content marketing long before it became a buzzword.

    Host, Amy Woods is the CEO and Founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

    Find out:

    • Luba’s transition from print to digital and content strategy
    • Why freelancers are key to maintaining flexibility
    • Why your content team should speak to your metrics people
    • Views on AI and balancing technology with the irreplaceable human touch
    • How to use AI for content creation when working in asset management

    Important Links & Mentions

    • Luba on LinkedIn https://www.linkedin.com/in/lubaczyrsky/
    • Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
    • B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
    • Content 10x: https://www.content10x.com/

    Show more Show less
    44 mins
  • The Importance of a B2B Content Brief with Neville Vyas
    Dec 3 2024

    A clear and precise B2B content brief is crucial for effective marketing strategies as it sets a clear foundation for a successful campaign. In this episode, host Amy Woods talks with Neville Vyas, Head of Marketing for Europe & APAC at Impax Asset Management. They explore how a well-defined brief can streamline collaboration, enhance campaign effectiveness, and ultimately drive better results.

    In this episode:

    • Neville shares insights into his role and global team structure
    • The importance of clarity in communication and strategy
    • Neville’s most memorable campaign and why it’s changed the way they work since
    • Why asset management companies are cautious about embracing AI
    • Neville’s three thoughts on the future of B2B marketing

    Important Links & Mentions

    • Neville on LinkedIn https://www.linkedin.com/in/nevillevyas/
    • Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
    • B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
    • Content 10x: https://www.content10x.com/

    Show more Show less
    37 mins

What listeners say about B2B Content Strategist

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.