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B2B Influence

B2B Influence

By: Paula Chiocchi
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About this listen

 Are you a leader making waves in the B2B marketing space? The B2B Influence podcast is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses. This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers and decision-makers. Think you'd be a great guest on the show? Apply at https://podcast.outwardmedia.com/podcast-guest-application.Copyright 2025 Paula Chiocchi Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • 15 - Uniting Forces: How to Turn Your Marketing and Sales into a Revenue Powerhouse with Next Level Revenue's Kyle Mealy

    15 - Uniting Forces: How to Turn Your Marketing and Sales into a Revenue Powerhouse with Next Level Revenue's Kyle Mealy
    Jun 19 2025

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO of Next Level Revenue, Kyle Mealy. Kyle discusses the evolving landscape of marketing and sales for small B2B businesses.

    Kyle emphasizes the need for a revolutionary approach, integrating marketing and sales to drive revenue growth. He discusses the increasing importance of data, audience planning, and the role of AI in streamlining business processes. Kyle also highlights cost-effective tools and strategies for small businesses, advocating for a unified revenue function and a focus on ROI to ensure sustainable growth in a competitive market.

    Learn more about Kyle's work HERE.

    Connect with Kyle on LinkedIn HERE.

    Think you'd be a great guest on the show? Apply HERE.

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    20 mins
  • 14 - Building Backlinks on a Budget: Creative Solutions for Small Businesses with SEO Optimizers' Brandon Leibowitz

    14 - Building Backlinks on a Budget: Creative Solutions for Small Businesses with SEO Optimizers' Brandon Leibowitz
    Jun 16 2025

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Owner of SEO Optimizers, Brandon Leibowitz. Brandon discusses the importance of budget considerations, remarketing for small businesses, and building backlinks for SEO.

    Brandon emphasizes the need for continuous optimization and leveraging audience data for effective campaigns. He also explores the role of Google Ads, the impact of AI on SEO, and the significance of an omnichannel marketing approach.

    Learn more about Brandon's work HERE.

    Connect with Brandon on LinkedIn HERE.

    Think you'd be a great guest on the show? Apply HERE.

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    22 mins
  • 13 - Social Media, Content, and AI: The Marketing Trifecta for Small Businesses with A Purpose Partnership's Adam Sinkus

    13 - Social Media, Content, and AI: The Marketing Trifecta for Small Businesses with A Purpose Partnership's Adam Sinkus
    Jun 9 2025

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Managing Partner of A Purpose Partnership, Adam Sinkus. Adam delves into purpose-driven marketing strategies for small businesses. Adam highlights the importance of understanding ideal customers, creating actionable marketing plans, and the critical role of execution.

    He covers the significance of social media presence, content marketing, and integrating various marketing channels like email and programmatic advertising. Adam predicts a future shift in B2B marketing towards quality content and emphasizes the role of AI in enhancing marketing efficiency.

    Learn more about Adam's work HERE.

    Connect with Adam on LinkedIn HERE.

    Think you'd be a great guest on the show? Apply HERE.

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    20 mins
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